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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026 - By David Hogestyn

    Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess.  If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • LinkedIn - Social Media

    The Power of Social Activity in LinkedIn

    March 9, 2016 - By Nancy McCord

    We are seeing more clients start to get active on LinkedIn as a way to boost their business and it makes perfect sense for some industry professionals to really spend some time building their presence there. For those that are just getting started on using LinkedIn, here are my “power” tips…

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    How to Make Industrial & Technical Content Stand Out

    May 6, 2026
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
  • Social Media - Tips

    Social Media and Images

    January 6, 2016 - By Nancy McCord

    For several of our key clients we are testing out if adding images to Facebook, Twitter, and Google+ posts increases customer engagement. With a visual statement winning out over just pure text, we wanted to find out if adding images to tweets and Facebook posts enhanced engagement? For Facebook, if…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
  • Social Media

    Social Networking Meltdown – Which Are Important to Use

    February 27, 2012 - By Nancy McCord

    One clients just left me this comment on the phone about my recommendation of Pinterest, and I think it is indicative of how many small business owners feel. “All I could think of is  yet another social networking site I have to add to my work load.  I am about ready…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
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  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots

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