In the eyes of many business owners the value of social media is shrinking. Does that mean that you should move out of posting to your blog, Twitter, Facebook or LinkedIn?
It depends on where your audience is and how active your followers are. Although you may never be able to say that you got a lead from Twitter, there may still be value to your business and brand by posting on the Twitter platform.
For most businesses, I like LinkedIn posting, for news and information I like Twitter, and to connect with and announce promotions to consumers, I like Facebook.
Each platform has a unique use for your business, but when the value stops, it is time to look carefully at where you invest your time and money and make sure that your investment still makes sense.
Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years.
My rule is, if you are not using it – lose it!
We all have our favorite social media accounts to use and some of us will use more than others, but if you are going to have the icon on your website, you should try to do one update a week and at the minimum of once a month. If you cannot keep on top of that consider farming out your social media updates to an employee or contactor.
When you are operating in a competitive market, social media interaction may be the one thing that helps differentiate you from your competitors. Especially if you are providing value to users in the things you are doing on social media.
It does not have to be difficult to keep your platforms updated. You can use an application like Hootsuite or Sendible to schedule, repeat, and save updates to reuse. In fact with Hootsuite, you can even send the same update to multiple profiles with one click.
We are different and truly focused on quality and content when it comes to social media writing.
We use only American writers.
We use only college educated, mature professional writers.
We hand select the background information for our team of 10 writers.
We decide what keywords will be used in your hashtags when used.
We have four social media installers, who load the content in our writer’s portal and schedule your updates.
We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.
But our service does not stop there…
The day your update is to appear, we verify that it has published and republish it if the time was missed.
We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.
We are now writing at LinkedIn for a number of business owners and our phone is ringing off the hook with more wanting to get into our work queue.
Why the interest in LinkedIn?
The popularity of LinkedIn is growing. For businesses that think Facebook and Twitter are not important to their customer base, LinkedIn usually is. We see more “business to business” businesses focused on LinkedIn and more “business to consumer” businesses focused on Facebook activity.
Plus LinkedIn has made nice improvements on its platform and now has more users than even Twitter. LinkedIn reports that is has 433 million registered users. Students and recent college graduates are a strong growing demographic and is the world’s largest professional network on the Internet.
What do we provide for LinkedIn Services?
If we both feel that we are the right match (and we are not for every client), we can write status updates that are newsy and industry specific on a Monday, Wednesday, and Friday schedule.
Additionally we provide additional account building services by interacting with your existing follower base, work to grow followers slowly, and add a blog post to your profile on a weekly schedule at our hourly rate.
For many busy professionals this gives them the support they need to grow their profile and not worry about quality content and high level professional review and interaction with their followers.
We are seeing more clients start to get active on LinkedIn as a way to boost their business and it makes perfect sense for some industry professionals to really spend some time building their presence there.
For those that are just getting started on using LinkedIn, here are my “power” tips to build your profile and get some “buzz” going.
Make sure your profile is complete. Have a great photo, update your resume, and start posting interesting newsy updates.
LinkedIn is not like Facebook. I would not be overly selective of who friends you. Typically I take all comers except those who look like spammers. I accept all reviews and recommendations from those that offer them.
Post Your Blogs
I like to see users post their blog posts in LinkedIn. A well written blog post can be shared and liked extensively in the LinkedIn network. As not many people are using this feature at this time, it allows your content to be seen.
Connect Your Address Book
I do recommend on set up that you allow LinkedIn to connect your address book and that you try to “friend” people in your existing network who are already on LinkedIn. You’ll find that most business professionals and business owners do have LinkedIn profiles. Leverage this access to start building your presence.
Offer Unique Information
When you post to LinkedIn try to provide a unique piece of content or at the minimum post content at a time that is different than when you feed content out to Facebook or Twitter. I like to provide unique content for LinkedIn that caters to the business community versus content that is geared to the consumer that would typically appear on Facebook. Consider your audience.
If you need help getting going on LinkedIn and want a writer to help to build your presence, make sure to visit our website to review our LinkedIn writing services.