David Hogestyn – The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

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Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed)

June 3, 2026 - By David Hogestyn

Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess. If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…

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The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

May 20, 2026 - By David Hogestyn

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…

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How to Make Industrial & Technical Content Stand Out

May 6, 2026 - By David Hogestyn

Most business owners in technical industries—machining, logistics, cybersecurity, industrial manufacturing—assume that good content means dry, detailed, and academic. They believe their audience wants specs, not stories. Data, not drama. That assumption is costing them leads. Here’s the reality: the engineers, operations managers, and procurement specialists reading your content are human…

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Fewer clicks, More Revenue: Winning The Zero-Click Era

April 22, 2026 - By David Hogestyn

Something strange is happening in search. Businesses are investing more in SEO than ever before—and getting fewer website visits to show for it. If your traffic reports have been looking a little flat lately, you’re not imagining things. We’re now firmly in the zero-click era. A growing share of Google…

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