Here’s the scenario: No leads, a five page website with very little content, in Google Analytics only company name variations searches appear in the statistics.
Solution: Here’s how you re mediate this type of online visibility problem.
- Create landing pages quickly that reflect your true nature and put your products in services in a concise and clear light. Start AdWords ASAP with a budget high enough to get placement and clicks. This will get you in the game and stop the slide while you work to fix your website problems and exposure.
- Install a blog now and get blogging. Even if you don’t have the website you want you will benefit from great content on your blog and can be building links and providing value.
You can have number 1 and 2 done and rolling in two or three days!
Then dig in deep and work on resolving the real problem, your website content and website. It can sometimes take two to four months for a new website so by blogging and doing AdWords you stop treading water and start getting leads to fund your new design and content building project.
Take the time to build out great content while you are selling and blogging. People will forgive a poor looking website if it has great content. But they won’t forgive a great website with poor content.
If the scenario in paragraph one is yours, don’t buy into the approach that everything has to be perfect and I have to be getting lead conversions from my website before I start promoting it. The truth is the quality of the people who are on your website right now may never convert as they really are not looking for your products and services. These visitors may even be potential employees or competitors, you need to caste a bigger net and start getting the exposure that WILL get you business now to fund the things you want to do.