Category Archives: Web Content

Site Chat = Leads + Sales

Online Site Chat Let's You Connect Immediately.
Online Site Chat Let’s You Connect Immediately.

Site chat apps do generate leads which do turn into sales.  I am a living testimony to that. Since I have installed the Drift app, which is an online chat app, I have had about 5 chats, some just about questions but two about services. One moved into contract and has spent about $4,000 for my services.

I’d say that having the chat function on my website has been good for business. What’s even better is that I am always on, but do not always enter a response immediately to a chat. Even with a live chat function, you can have weekends and a real life. Your business does not need to own you.

I do feel that my prospects do like the friendliness and immediacy of  live chat. The paid version of Drift, which I am using as a free version, does has an automated bot that fills in the gaps with responses which is nice and I may upgrade to it if I get more big sales.

I find that the really serious clients start out on the chat app but then move readily to email and then to phone calls. The client that found me via my online site chat closed in less than one week.

So, if you are looking for more sales, I do recommend installing on your website an online chat function. Drift is just one of them to consider, but there are others.

Do You Have a Content Production Schedule?

Do you need a content production strategy?
Do you need a content production schedule? Yes you do!

A content production schedule, what’s that? Even if you do not blog and pay a service to blog for you, or if you don’t blog at all, a content production schedule is key to improving your organic search placement over time.

Start first by evaluating your important traffic generating keywords
You can typically identify the top keywords for your website by reviewing what generates the most leads for you in Google AdWords or by pouring over your Google Analytics statistics.

Take time to build website or blog content that speaks to these important topics
If you convert on a particular keyword phrase, make sure you are using it in your content or build out new website content to specifically address these phrases.  If you blog, consider using those important keywords in your blog posts.

Monitor your organic placement on your target terms
To see if you are moving up organically on your chosen terms focus for a full 30 days on building 12 blog posts or three website pages over 1,000 words each that speak to the phrase you are evaluating.

Make sure to measure placement before and at the 30 day mark. You may need another 30 to 90 days of hitting those same terms before you will start to see movement.

Plan your content ahead 30 days out
After you have evaluated your placement. Start a spreadsheet and create your page content or blog post titles that are keyword dense and then schedule time or have your writer create interesting informational articles that speak to these topics.

If you need help with a blog writing strategy for your website to boost your organic placement, make sure to visit our website to find out how we can help you with  a content strategy that works.

The Top Three Errors for Website Placement

Get a roadmap on how to improve your website visibility.
Get a roadmap on how to improve your website placement.

Want to move up in organic (unpaid) website placement? Want to drop your ad spend in AdWords? You can if you stop doing these three things.

Taking no action on website reporting and analytics
It is great to evaluate your website, and every business owner should have an eye on Google Analytics and an organic placement reporting program, but you kill your ability to move up if you don’t take action from the data.

Not regularly blogging or building website content
You cannot move forward and improve your website placement if you are not building keyword effective content. If you are tired of your current placement, think you spend too much on AdWords, it is important to be doing something about the issue and the resolution would be content building.

Not getting the expert or consulting help you need
There is no reason to say, I cannot understand the reports, I cannot improve my organic placement. Paid consultants are expert help to plan a roadmap for your strategy and in many cases can even enact and monitor the plan. Many consultants like myself allow you to decide the hours of time you want to invest in services. If you ask me to help and you have candidly expressed your budget needs or issues, I am happy to create a plan that allows you to focus on things that really help move your site forward first and prioritize what you should do when you have the time or money.

Don’t just gripe or think things cannot change, get busy with a plan and professional help to turn things around and work towards the long term goal of organic placement improvement.

I invite you to visit my website to find out more about the web visibility services we provide at McCord Web Services. I think you will find us easy to work with and extremely knowledgeable.

How Do You Get the Word Out About a New Service?

We Are a Google Partner Specializing in Search Marketing
We Are a Google Partner Specializing in Search Marketing

I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead.

The prospective customer told me he had a new seasonal repair program for his business and wanted to get the word out and get his phone to ring for bookings – like now!

In my honest opinion as a internet marketing and web visibility expert pay per click using Google AdWords is the best way to promote a new service of this nature. Here’s why…

When you have a short time period to get results, AdWords delivers immediately. Social media promotion will depend on the size of your fan base. There’s no purpose posting a promo to Facebook and hoping to get results if you have 10 followers! Now Facebook pay per click may be an option and a good one for some prospects, but never drive traffic to your Facebook page – rather drive traffic to your website.

When you need to get the word out fast, AdWords delivers. Blog posting, social media postings are great but build slow organic momentum. I do not consider either strong and immediate lead generators.

Remarketing is great for most businesses, but not for immediate returns. But, remarketing IS an AdWords product and USES a pay per click model. It may take some prospects a week to build the 100 cookie list that is needed to show ads and for others it may take more than 30 days.

If you have less traffic you will not get an immediate response in fact ads won’t even show until you have the right number of cookies. Also remember even remarketing competes in the AdWords auction, your bid has to be high enough to get Display Network placement with Google.

For the majority of prospective customers, AdWords is the best fit for immediate lead generation. If you want to chat about your needs, I encourage you to visit our website to review our pricing and program and then give me a call to chat about your needs.

Web Video Tips Part 2 Turn Off Video Suggestions

Now that you are in control of your web video, how do you turn off those suggestions at the end?

Watch this nice video for the hand-on tips or read my instructions below.

When you grab the embed code for your video, you know you click “share” first under the video, then “embed”, then “show more” and then remove the checkmark on the box show suggested videos.

Or if you already have the code in place on your site simply add ?rel=0 (that’s a zero for show none) at the end of your YouTube video link.

Super simple and fast! Here’s my own updated testing video so you can check it out.

Webmasters Lock You Up for Their Benefit

Find out how to unattached yourself from a webmaster.
Find out how to unattached yourself from a grabby webmaster.

You may not know it, but in my industry it is a common practice to lock in a customer to create a long term cash flow. Some webmasters will even set up accounts in their own names for services for which you are billed just to make it difficult or nearly impossible for you to leave them and thus secure payment from you in perpetuity.

I do not believe in this particular business model and have helped a number of clients break these chains, but there are some things that you can do as an educated consumer to keep from getting in this position in the first place.

1. Make sure that all accounts set up for you are in your name, tell your webmaster that all accounts must use your email, and your preferred password. By this I mean your web hosting, your email, your domain name, your Twitter account, your AdWords account, and even your Facebook Business Page.

2. Once these accounts have been set up for you, make sure they are done properly and login once so you can verify that you have ownership. Review the settings in your account to verify that you are not just invited to login to the account, but you are the registered account owner.

3. Only allow your credit card, and not that of your webmaster, to be used to pay for these accounts if there are charges. A red flag to you would be where the account is supposedly in your name, but that your credit card is not tied to the account for payment. In actuality you may just be invited to see the account but may not own it.

4. If your web designer or webmaster refuses to do number 1, 2, and 3, I would recommend that you find another resource for your services.

Remember when your accounts are in someone else’s name, you own the rights to nothing. If your Facebook Business Page is set up as a page under the account of your webmaster and you decide to terminate your webmaster, your account, you thought you owned, is lost. It is not transferable. If your hosting account is set up as a child under the parent account of your webmaster and you have a problem, the hosting agent will not speak to you as you are not the account owner.

It is unfortunate that many clients actually do not know they do not own their own accounts until there is a problem and they want to fire their webmaster. Don’t let this happen to  you! It can be costly both in time and money to remediate if even possible.