Category Archives: Web Content

Are You AMP’ed Up Yet?

Is Your Website Using Accelerated Mobile Pages (AMP)?
Is Your Website Using Accelerated Mobile Pages (AMP)?

Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.

If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

https://www.ampproject.org/

If you have a WordPress website there are a number of great plugins you can use. I like the following:

https://wordpress.org/plugins/accelerated-mobile-pages/

https://wordpress.org/plugins/amp/

As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.

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Not All Errors Are Real Errors

What to Know About Site Errors
What to Know About Site Errors

Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.

For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.

Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.

All website errors should be reviewed and corrected if found to be true. Don’t guess make sure that you do not have a problem each time one is brought to your attention.

 

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How to Use AMP on Your Blog for Google Part Two

We Are a Google Partner Specializing in Search Marketing
We Are a Google Partner Specializing in Search Marketing and Now Mobile Too.

Continued from Monday.

Once you use AMP on WordPress, and if you want to use AMP pages on your regular HTML site, you’ll need to do a little research. There are lots of sites and information from Google on how to set up and how to validate your new AMP pages.

This is what I have learned in the process of working on my own website pages.

The original and new AMP page need to be pointed to each other. The AMP page points to the original page using a canonical reference telling Google that the non-AMP page is the original. The non-AMP page then points to the AMP page so that Google can discover it using a special meta tag amp reference.

There are specialized AMP image references and specialized CSS references. Additionally, Google will require that the viewport be set in the page head section to validate the page.

It is not complicated to set up these static AMP pages, but it is complicated to get them to validate. That being said, the future for Google is all about AMP and mobile. With a little effort you can make your blog and website more attractive for Google to index (and cache) in this new “Mobile First” world.

Visit our website to find out more about our services and how we can help you be more visible on Google.

 

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How to Use AMP on Your Blog for Google Part One

Man having an idea!
Mobile has shaken the world of search.

Use AMP or Accelerated Mobile Page for Google on your WordPress blog or WordPress website and you may just see your organic placement improve.

In the world of Google content is King and pagespeed is Queen. Google is really pushing implementation of AMP pages as they will cache them and deliver them to mobile devices instantly.

So how can you get in on this action and AMP up your site?

I use two plugins to create AMP pages for my blog and I manually hard code AMP pages for my PHP website.

For WordPress use these two together to get the best results.

Yoast SEO
Glue for Yoast SEO & AMP

I’ve found that validation of AMP is still quirky and questionable even with these plugins, meaning you will still see errors in the Google Search Console when you implement this, but the technology is getting better over time.

AMP pages will be striped down versions and nearly only text or in some cases, typically when you hard code them, use images that are responsive based on device.

Google is even testing AdWords and AMP as a beta right now and taking names for early implementation.

Check back on Wednesday for more information about AMP and your website.

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Tips to Moving Your Law Website Away from FindLaw.com – Part One

We Are a Google Partner Specializing in Search Marketing
We Are a Google Partner Specializing in Internet Marketing

Are you moving your law website away from FindLaw.com due to high monthly payments; sometimes over $2,800? You are not the only law firm that is planning ahead to move out!

As a professional internet marketing consultant, I find it very hard to believe that a $2,800 a month charge is not “bringing home the bacon” in regards to leads. Although FindLaw.com may be the perfect place for some law firms, I have one firm I am working with right now that does not feel that way and has complained about the high costs and low lead numbers.

We are moving this firm away from FindLaw.com and here are some tips to consider if you are considering moving out as well.

Do not wait until the last minute.
FindLaw.com requires a 90 day notice that you are leaving. Don’t miss this deadline or you will be forced to renew another year. That’s what happened to our client. He was so aggravated, that he made a note on his calendar for the next year and contacted us to move.

When you decide to move get started on a new website.
Don’t wait to get started on a new site. You may need 90 days to get your new site up. Although FindLaw says that the site you paid for and “own” (minus all their scripting that makes it work and images that makes your site beautiful)  is yours to move, I can tell you that the static site is nearly worthless and you may pay more to try to fix it than to simply start over.

Consider the static site they give you as a temporary  “Band-Aid”
The static site we got has missing scripts, missing images, the code is one huge glob, not even readable, navigation elements are missing or in our client’s case weirdly commented out to not show in the source code.  Consider this a site you can use only after significant cleanup for one to max. two years.

Push hard and early to get your static site sent to you.
We had to push the FindLaw rep to give us the static site 70 days out from stopping services to allow us time to try to fix anything we could. What we got I would call marginal. Don’t let them give you the static site a few days before you leave. Your webmaster will need a minimum of 30 days to work it over for it to work and look “good”.

Make sure to check back Wednesday for more on moving your site out of FindLaw.

 

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Site Chat = Leads + Sales

Online Site Chat Let's You Connect Immediately.
Online Site Chat Let’s You Connect Immediately.

Site chat apps do generate leads which do turn into sales.  I am a living testimony to that. Since I have installed the Drift app, which is an online chat app, I have had about 5 chats, some just about questions but two about services. One moved into contract and has spent about $4,000 for my services.

I’d say that having the chat function on my website has been good for business. What’s even better is that I am always on, but do not always enter a response immediately to a chat. Even with a live chat function, you can have weekends and a real life. Your business does not need to own you.

I do feel that my prospects do like the friendliness and immediacy of  live chat. The paid version of Drift, which I am using as a free version, does has an automated bot that fills in the gaps with responses which is nice and I may upgrade to it if I get more big sales.

I find that the really serious clients start out on the chat app but then move readily to email and then to phone calls. The client that found me via my online site chat closed in less than one week.

So, if you are looking for more sales, I do recommend installing on your website an online chat function. Drift is just one of them to consider, but there are others.

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