We are different and truly focused on quality and content when it comes to social media writing.
We use only American writers.
We use only college educated, mature professional writers.
We hand select the background information for our team of 10 writers.
We decide what keywords will be used in your hashtags when used.
We have four social media installers, who load the content in our writer’s portal and schedule your updates.
We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.
But our service does not stop there…
The day your update is to appear, we verify that it has published and republish it if the time was missed.
We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.
Using Facebook for business makes perfect sense and should be in every businesses marketing arsenal. Facebook is where your customers spend time and so it makes sense that you should be spending time there to connect.
However, be smart about using Facebook for business with my tips on what to share, frequency, and Facebook advertising.
My tips to using Facebook for business:
Connect your website
Before you start, connect your website to your business Facebook page and not your personal page. Assure that the link you click on your site does not open the user’s Facebook page to comment about your page, but actually takes you to your own Facebook business page.
Setup your Facebook business page right
Make sure you have an attractive cover photo and use your logo or your own picture as the business page’s profile picture. Make sure you take time to add a nice about us section, your address and phone number. Do not cut corners by using your personal Facebook page for your business. Keep personal separate from business.
Start posting regularly on Facebook
Post three times a week to your Facebook business page when you start out. Book the time in your calendar in the morning before you start your day to write something for your page. I use Hootsuite to write and schedule my updates so that I can write them at 7:00 am and send them out at 9:00 am. Just be consistent so you start to build page content.
Encourage customers and prospects to connect
In your blog posts and any outreaches you do, make sure to link to and point to your Facebook business page. Try to drive traffic there in all you do as part of your marketing program.
Check back on Wednesday to find out about likes, comment moderation, and Facebook advertising.
Cater to your Twitter audience, do you know how to do that? Do you know how to get more <3 (hearts – Twitter’s version of likes)?
Here’s What I Do to Cater to My Twitter Audience
Choose your topic carefully.
Make your topic into hashtags.
Offer snippets with value – like tips.
Link to your specific service page.
Use your resources and paraphrase.
Be unique, but informative.
Use your own name with Twitter.
Focus on one area/service.
Schedule your tweets ahead.
Post at set times.
Interestingly enough I have two twitter accounts, one for my business mccordweb and a personal one nancymccord. I have found that even though I feed the same content out to both accounts, I get many more hearts on my personal account.
For me, I post #AdWords Tips and #AdWords Trivia. I use my study information from my AdWords exams to reveal short little nuggets about AdWords from reports, studies, training materials, or my own knowledge.
In all cases I am linking to my own services page, but I am finding that followers will heart me and then retweet my post all repointing traffic to my own website service.
By taking this new strategic focus just this month, I have noticed how many more likes and shares I have been getting. I will be continuing to work this program to grow my fan base strategically in one of my own core services.
Do you need help creating a similar Twitter strategy for your own business? Check out our Twitter writing services today.
Not only will you want to celebrate Independence Day and our country’ s revolution, but you may want to celebrate independence from the drudgery of doing social media updates with this app – Hootsuite.
I love Hootsuite and recommend it to you to simplify updating your social media sites. (I am not being paid for this recommendation, I am a paid user of the free and pro versions and simply an advocate.)
Here’s how you get independence from the drudgery of social media updates yourself.
The Free Version is Great
You can have a number of social media accounts in a free Hootsuite account. Here are some tips to connecting your networks to get going.
Second, log in first to all your social media accounts, then go back to Hootsuite and connect each one in by clicking to add social media accounts to your profile.
Third, click the + on the streams page to add the scheduled, your updates, and home page for each social media account. This allows you to easily monitor and update all social media accounts in one control panel.
Fourth, when you write an update, select the social media sites you want your update to appear and on what day and time. With one click you can post to all your sites or post and schedule for future dates and times your updated.
Fifth, create some draft updates and save them to cover you when you are busy and don’t have time to create an update. When you save an item as draft, you can only select one social network. To access drafts, update the writing panel, and click the button save to open the draft updates and then select the draft to use. You can then update the social networks to send your draft update to in the scheduling field.
If you want to have more than one user on the Hootsuite account, you will need to move to Pro. Hootsuite is vigorous in policing this policy. If you have logins from different locations, even when you travel, Hootsuite will send verification login codes to assure that two users are not using the personal account.
Today on the Fourth of July, isn’t it time you got some independence? Get the Hootsuite free version and start saving time, schedule social media in advance and smartly use prepared drafts to make social media connection fast and easy.
If you have 500 or more followers on Facebook, you should be checking your business page once a day for personal messages (PM).
Facebook use is growing and more users are never leaving Facebook; instead using Facebook Messenger or PM’ing a business instead of visiting their website.
As professional Facebook account managers for a number of businesses, we see the type of traffic that comes in on the Facebook control panel. What is surprising is the number of people who will ask a question, ask for a price, request that you call them, or PM them back with more information.
If you never look at your Facebook business page, you’ll be missing all of these potential customer interactions. In fact if you just have a writing service and don’t look or pay your service to look at least once a week, potential customers may simply feel that you are not interested in their business.
The more followers you have and the more active your page is the more frequently you need to be watching Facebook for online messages.
Facebook has some nice message automation tools, but they only work if you enable them and use them. For every account we monitor, we enable an auto responder that includes our clients’ phone number and email address. For many clients we will monitor their message traffic at least once a week and some nearly every day.
Don’t shoot yourself in the foot by wanting to grow your business and then never checking Facebook – it’s where your prospects and customers are hanging out connecting with friends and family every day. They think that you as a business are there, where they are. Don’t let them find out that you’re not.
We are seeing more clients start to get active on LinkedIn as a way to boost their business and it makes perfect sense for some industry professionals to really spend some time building their presence there.
For those that are just getting started on using LinkedIn, here are my “power” tips to build your profile and get some “buzz” going.
Make sure your profile is complete. Have a great photo, update your resume, and start posting interesting newsy updates.
LinkedIn is not like Facebook. I would not be overly selective of who friends you. Typically I take all comers except those who look like spammers. I accept all reviews and recommendations from those that offer them.
Post Your Blogs
I like to see users post their blog posts in LinkedIn. A well written blog post can be shared and liked extensively in the LinkedIn network. As not many people are using this feature at this time, it allows your content to be seen.
Connect Your Address Book
I do recommend on set up that you allow LinkedIn to connect your address book and that you try to “friend” people in your existing network who are already on LinkedIn. You’ll find that most business professionals and business owners do have LinkedIn profiles. Leverage this access to start building your presence.
Offer Unique Information
When you post to LinkedIn try to provide a unique piece of content or at the minimum post content at a time that is different than when you feed content out to Facebook or Twitter. I like to provide unique content for LinkedIn that caters to the business community versus content that is geared to the consumer that would typically appear on Facebook. Consider your audience.
If you need help getting going on LinkedIn and want a writer to help to build your presence, make sure to visit our website to review our LinkedIn writing services.