News & Trends

Yahoo Advertising and New Demographics

It’s called Smart Ads and they are new from Yahoo. But don’t get too excited yet, they are not for the Yahoo Search Marketing pay per click program. Smart Ads are for the content network and are image ads. So sorry but if you want to show ads with demographics, you will have to move to MSN adCenter or wait and see if Yahoo will move this new technology into its pay per click program in the future.

Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.