What Are Your Metrics For Success With Google AdWords?

There is much more to measuring your success with Google AdWords than how many sales did you get? I consider sales the most important measure of success, but for some accounts success should be measured by more than just that.

Some of the metrics that are important when measuring the success of any pay per click program are:

1. Of course sales!
2. Increased traffic to your website
3. Requests for more information from phone calls and completion of your contact form
4. Subscriptions to your e-newsletter
5. Requests for quotation on your services or requests for your brochure or catalog

For some accounts number 2 to 5 are the best measures of success and are called micro-conversions. Remember Google’s measure of success of a program is click through rate and not sales or micro-conversions. This is important to remember when you consider raising your budget or continuing with Google AdWords when you are questioning whether the program is working for you.

I am not an advocate of leaving your wallet open indefinitely to Google if you are not having your measures of success met. However, if you do not have website statistics, scripted contact forms, targeted landing pages, and Google AdWords conversion code implemented, it is nearly impossible to make informed decisions about the success of your program.

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Blog Comments – Let the Fur Fly!

I have recently read a blog where the author stated that she sanitizes all comments and only posts comments that match her point of view; deleting all flameouts and negative comments. My feelings are different than hers on comments.

What is the purpose of allowing comments if you pre-screen everything and only post the ones that build up your point of view? Now, I am not talking about allowing spam or a free-for-all or hate mail. Legitimate comments, even though negative ones, have their place. I do not remove negative comments from any of my blogs. I haven’t had a lot of negative comments, but when I get one, I do not take it personally nor do I prescreen my comments.

When I get a negative comment, I do typically respond to the comment and sometimes even make the comment a new post fleshing out my viewpoints, but I let the fur fly! Controversy can actually be good for traffic and even encourage others to comment with their own point of view. I do not see negative comments as a negative at all.

When I hear that a blogger sanitizes comments on their blog, I wonder to what purpose? A blog is about exchange and on my blogs it is about an open exchange. You may not agree with me on some things but will I delete your comment, No, but I will if you spam me!

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