Finally Microsoft has introduces a desktop adCenter application much like AdWords Editor. I am testing the beta application and so far it looks like AdWords Editor but simpler. From what I see, I like it and will certainly find it useful, just wish I had more clients using adCenter and that Microsoft had better market penetration. If only Yahoo would get on board and get a desktop version too.
I usually use the online interface of AdWords for certain functions and the desktop editor for others. Sometimes I am using both at the same time. So as a result, I am tickled to death to be invited to review the beta version before mass distribution by Microsoft.
I’ll let you know how I feel about it later this week, but some of my favorite things about AdWords editor I could see were already included in the Microsoft desktop version of their own application.