I follow adCenter on Twitter and noticed that this past week they had announced the new name for their service is Bing Search Advertising. Interesting… as a Microsoft Advertising Accredited Professional, I wonder when adCenter will be changing their name and the adCenter program will be updating their professionals badge.
Here are a few of the names I might recommend to them:
Bing Accredited Professional
Bing Advertising Certified Professional
Bing Advertising Accredited Professional
It will be very interesting to see what happens to the program in the months to come. Personally, I feel that adCenter is a good program. I like the interface and they have picked up many of the tools that AdWords has that make account management easy and serve ads better like inline editing, broad match modifiers, and radius targeting.
In the weeks to come, we’ll be updating our own adCenter services to offer a bundled program with AdWords. In the meantime, you can review more information about adCenter advertising and our account management programs.
This was announced recently: “…Our small and medium business brand is changing from “Microsoft Advertising” to “Bing.”” Although it appears that the advertising product will still be called adCenter, it appears that Microsoft is working to brand itself more consistently with the Bing brand. There may be additional strategies at play such as differentiating Microsoft’s online presence from its software presence. As to that, only time will tell.
In the meantime understand that Bing is much more than advertising on the Bing.com search engine. Bing results and Bing advertising is shown on the Yahoo, Bing, and even the Facebook platform. Of additional importance just this past week was Bing’s announcement that throughout the summer they will be rolling out a very tight search integration with Facebook.
From the images released, it appears that when you will search on Bing in the future, Facebook friends faces and comments about a product or place will appear on the left sidebar of your Bing search results page.
All in all, both statements are big news and let us know that in the bigger schemes of search there is some serious consolidation happening behind the scenes between the key social players like Facebook and Microsoft now known as Bing.
If you are using Google AdWords for multiple accounts you are most likely using a Google AdWords My Client Center better known as a MCC. A MCC allows you to link and unlink many client accounts so that you can easily work on and navigate between many accounts with one login. Microsoft adCenter has this same set up but it is called Agency Management.
Here’s how to set up an adCenter account to be like a MCC to easily manage multiple accounts.
- First your own account which I will call the agency account must have been created after November 2009. Mine was created in 2005 so I had to create a new one. Any client accounts that are older will have to be re-created in order to link them. This is not a big deal as you can do this all with adCenter desktop.
- Go into your first client account and click the “Accounts & Billing” tab, then click the sub tab “Agency Management”. Then in the body click the button “Invite Agency”. Enter in the customer number your agency has given you and an email address of one of the agency owners. The agency will find this customer number on their “Account & Billing” tab and it typically starts with a C.
- The agency will then receive an invitation to connect via email. Make sure that you respond by clicking the link. On doing so this new client will now appear in your agency account and you can see it when you click the “Agency Management” tab.
- Now here’s the tricky part that is not really covered clearly in the help instructions. You cannot see that account in your agency drop down menu until you do several things. First in your agency adCenter account go to the “Account & Billing” tab again. This time click the “Users” tab and set up a new name and email address as a user. You will not be able to use the same ID as that of the agency account. Enter in all the personal information for the user. On that same screen but on the far left is a box called “Account Roles”, here instead of clicking “Super User” you should click the radio button next to “Client Admin” you will then see your new client account name and you will tick the box next to the client name to connect your new agency user with the client.
- The new agency user that you have set up will receive an email and a request to create a online access account with a password. This login is different from the Agency login. From this new agency user account, you will now see a list of clients and can easily click one to manage it.
- If you have multiple accounts, once you have finished managing one, just search in the top Right search box for the next client name to return to your master client account list to visit the next account.
The key to set up is to have really two accounts the agency account and then the agency user account. If you don’t create the user account and then tie it to the client you can’t see your client account at all. Hope this helps you get started.
Now, if you are looking for a savvy adCenter certified account manager, make sure to check out our services page for details and pricing.
Cathy H. at Microsoft adCenter gets a big thank you from me this last week for her help in resolving a problem. I want to say that in my experience adCenter has one of the most knowledgeable and tenacious when it comes to working with you to resolve a problem. I give them a big thumbs up!
Any client can call the adCenter 1-800 number to get help. Telephone support is not predicated on how much you spend as it is at Google AdWords. With Microsoft adCenter you can actually talk to a real person immediately. Not only will they work to help you then, but will call you back, allow you to speak to them personally on a second call (versus having to go into a phone tree and start all over with a new rep.), but they are smart and courteous on top of that.
Here is their contact information so if you have a need you can call too:
Telephone: (800) 518-5689 6:00am-18:00 pm PST seven days a week
If you are considering trying out adCenter for your pay per click advertising I recommend them to you. (I am not being paid for this blog post, just have had a great experience and wanted to share it with you.)
Finally Microsoft has introduces a desktop adCenter application much like AdWords Editor. I am testing the beta application and so far it looks like AdWords Editor but simpler. From what I see, I like it and will certainly find it useful, just wish I had more clients using adCenter and that Microsoft had better market penetration. If only Yahoo would get on board and get a desktop version too.
I usually use the online interface of AdWords for certain functions and the desktop editor for others. Sometimes I am using both at the same time. So as a result, I am tickled to death to be invited to review the beta version before mass distribution by Microsoft.
I’ll let you know how I feel about it later this week, but some of my favorite things about AdWords editor I could see were already included in the Microsoft desktop version of their own application.