Smart Digital Marketing, Real Business Results – McCord Web Services
I get newsletters from a small software firm and their last one was a good idea gone bad – way bad. With October being Breast Cancer Awareness month, they sent out a newsletter with the headline “Save the Boobies” and then went on to talk about breast cancer and their…
This is an interesting trend that I have seen across many accounts on Google AdWords: conversions to sales from the content network. So, if you have an AdWords program what is the best practice for trying out content without it sapping your entire click budget? Well, this is what I…
I had a colleague tell me that they have stopped blogging and now spend most of their efforts on Twitter. I was mystified as to why and found out that this person thought that Twitter would help with their organic search placement. “Yikes! Don’t stop blogging!” I said, “Twitter does…
We blog professionally for many clients and today I’d like to pass on the tips for effective blogging that I teach to my blog copywriters. 1. To build traffic on your site in 30 days blog religiously five days a week to see a marked increase. 2. To keep your…
