Twitter Lists – Making Sense of Twitter

Twitter lists are a fairly recent option on Twitter, but I have just not had the time to explore their use until yesterday. Now that I have checked them out I want to share with you how easy they are to use and why you should use lists on Twitter.

First it is simple to set up and add to a Twitter List. Here’s how:

1. Go to your follower page on Twitter. To the right you will see a few icons, one looks like a list. Right click on the icon and a menu drops down. From here you can create a list or simply tick next to an existing list to add that follower to a specific list. You will have the option to make the list private or public. Private is for your use only. Public allows others to actually subscribe to your special list and follow who you are following on your “short list”.

2. Set up list to group your followers. Some of my lists are clients, team members, SEO stars (people in my industry who are interesting to follow), and Interesting people. Those are just my lists, the ways you sort your own Twitter followers is totally up to you.

3. Then work your follower list and sort your followers by list. I have over 900 followers and it took me about 15 minutes to sort them. Not everyone is on a list. People who I really liked to read I have now been able to reconnect with as their tweets had been hidden in the “pile”.

4. Now this is the best part as far as I am concerned. Now add your lists to HootSuite with one click. Just select to add a new column in HootSuite and select the list you want to have appear in the column.

What Twitter lists do for me is to allow me to really watch people who I want to watch by pulling their Tweets into a separate section both on Twitter and on other applications like HootSuite.

Some of you who are reading this post may say “that’s why I use TweetDeck!”, but if you are like me and manage many Twitter accounts for clients TweetDeck simply doesn’t cut it. You can only see one profile at a time try to manage five or six full Twitter accounts with all the columns needed and you will see TweetDeck is just too restrictive. This is why for me HootSuite is best. I can set up a separate HootSuite account for each client and view all information when I want to and now can follow lists of top followers for each client.

If you are just managing your own Twitter account, TweetDeck is fine and in fact Twitter Lists are really a “knock off” of the features that have made TweetDeck so popular and the reason why many people have flocked to TweetDeck. With Twitter embracing lists other applications like HootSuite are now able to show this functionality that make sense of all the tweets you get when you are active on Twitter.

Should You Have a Privacy Policy on Your Website?

The answer is unequivocally YES you should have a privacy policy on your website.

There are several reasons why every business owner should make sure that this is one of the pages they include in their website.

  1. If you advertise on any Pay Per Click platform, the spiders which measure quality score will be reviewing your website looking for this file.
  2. If you link out to any websites from your website, you need to cover yourself legally and make sure that visitors know you cannot control what those other sites do from installing malware, to showing photos you may not approve of, or sharing comments or points of view you don’t share.
  3. In our litigious society, it is unfortunate that you have to also cover your proverbial “butt” by having that hated legalese language that makes you “law suit resistant”.
  4. Additionally it also helps your readers to know what you do with their email addresses and information. Do you share the information to third parties, do you sell their email to spammers? It is by far better to be transparent in regards to what you do to build confidence and a relationship built on trust with your readers.

So, if you don’t have a privacy policy, here is mine as an example for you to review. You may want to consider creating one that is similar to help keep your business “covered”.

When Should You Pass on Twitter?

Do you feel like you’ve missed the boat by not being involved with Twitter? I’m here to say that Twitter is not a good match for every business.

Here are my tips in a nutshell:

Businesses That Really Should be using Twitter

  1. Those with a national presence
  2. Those that need to monitor their name and customer service comments and ratings
  3. Those that are in business to business sales

Businesses That Don’t Need Twitter or May Not Benefit from Twitter

  1. Businesses that really only sell to local markets and not nationally
  2. Businesses that sell mainly to consumers
  3. Business that reach out to clients using Facebook or blogging

I have found that Twitter interaction is really globally based. If you are really working a local market you may find that your followers are so scattered around the globe that they would never even be able to buy or use your local products. For a business such as this, a Facebook Fan page and blog would be better places to invest money then Twitter ghosting services.

That doesn’t mean that if you want to try Twitter you shouldn’t but I would strongly consider your business base and who you are selling to before you invest in services for Twitter setup and Twitter ghosting such as we offer.

What Happened to Conversions in AdWords in February?

Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February.

Remember however that some of the lower numbers are due to the shorter month, but just the same there were losses across the board. I wish I had more answers as to why. Personally I just think that the shoppers weren’t buying in February.

Another trend I started to see this month is a drop in cost per click on many accounts. The bid that used to buy position 3 to 5 is now buying 1 or 2 which means it’s time to pull back your CPC.

So between low conversions and a drop in CPC, it tells me that some advertisers have moved out of the marketplace in Google AdWords. That means for the people who stay the course that there will be less competition for clicks and very possibly increased conversions in March.

What do you think? What have you seen on your AdWords account, any similar trends?