Adobe Packages InContext Editing With Business Catalyst

I have reviewed and tested Adobe InContext Editing and felt it was a good product for clients that wanted to update website content themselves. Adobe has recently announced that it is closing the free standing version of Adobe InContext Editing and will now package it as part of the Adobe Business Catalyst solution.

Business Catalyst is much more than a website editing application it is an advanced set up business tools under one umbrella much like HubSpot. Business Catalyst’s strength will be however its significantly lower price when compared to HubSpot.

I have been testing the interface intensively and find the WSIWYG interface annoying to use for a power user such as myself who typically works in code view. To please people such as myself, Business Catalyst does allow full FTP access and can work on sites set up with Dreamweaver templates.

What I find intriguing about Business Catalyst is its arsenal of web widgets and easy to implement advanced features such as recording all form contact submissions into an integrated customer database for use by the sales team and an included e-newsletter application. The system can even set up email drip campaigns. Additionally you can do e-commerce on Business Catalyst as well with a very nice feature of being able to load all your products from an Excel spreadsheet versus having to enter each one manually.

The application allows the business owner to review on on dashboard all activity on their online business and allows sorting of information with an integrated analytics program as well. From my initial review, it looks like a very powerful system with a very low cost. This is a hosted application like HubSpot but instead of charging a monthly fee of $500 for a small site the fees range from $39 to $79 per month and only $16 per month if you only want to use the InContext Editing portion. To me the application has great potential.

One note of warning, the system IS complicated. I have personally decided that the premade templates are not a good fit for my needs, but will be testing my own template next in the application. Although this tool is not a good fit for everyone, it certainly points the way to the future of packaged business solutions. As the team says at Adobe, this is no longer just a website, it is an online business!

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