The Social Networking Phenomenon – Now a Must Have for Your Marketing Arsenal

If you aren’t advertising your business via social networking, you are really missing out a terrific way to sell your services and products to new customers. There are still a number of people, who are skeptical about the power of Twitter and Facebook. Some feel that these platforms are not viable for lead and sale generation. But I recommend that you take another closer look!

Facebook just recently beat Google’s number for visits per day and Twitter announced it’s popularity numbers recently. Twitter has over 105,779,710 users with 300,000 added each day. The reach and power of social networking sites can simply not be ignored and should not be a part of any Internet marketing program.

The growth pattern for Twitter has not just been consistently strong; the number of Tweeters has literally been astronomical. As of May this social networking megastar was topping out at two billion hits per month – the breakdown on that is more than two and a half million tweets per hour. That is a whole lot of opportunity to have your products and services exposed to potential new customers.

Though Facebook may not have the rapid fire succession of short communication that Twitter has reached, this social networking powerhouse actually managed to oust Google Search from the number one spot on the list of most visited websites in May. If this doesn’t speak volumes about the capabilities of social networking sites, nothing will.

The world of effective advertising as we know it has changed quite a bit over the course of the last few years, and with the emergence of social networking it will continue to change with each new day that passes. The old adage of spending money to make money may still hold true, but in terms of advertising it may no longer be the dollars you spend but the amount of time you spend Tweeting or posting status updates to your firm’s Facebook Fan Page that will make the difference for your future business growth.


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