Everyone wants to try the new tools when Google rolls them out and here’s one for you to try that is by invitation only right now. It is called AdWords Experiment and I think it looks like a terrific new tool for serious users of Google AdWords.
There is very little doubt that Google AdWords is among the most effective forms of Internet marketing available in terms of both effectiveness and cost. With immediate visibility and completely customizable content, AdWords allows users to quickly and efficiently target the people who would be most interested in the product or service that they provide at a price they can afford.
With the ability to now run simultaneous programs side by side in your account, you can do AB testing like never before. Previously if you tried to test on your own, AdWords would only service the keywords with the best CTR making it nearly impossible to test similar keyword lists. This is critical when your keywords are broad matched.
In order to offer their customers the best possible results from using Google AdWords, the company has just launched the Google AdWords Experiment, or ACE, which allows AdWords users to measure exactly how effective their changes would be, prior to making them officially. The test is accurate because you would be comparing your proposed changes side by side with your current campaign at the very same time – so no extraneous situations which may or may not cause changes in web traffic would have any bearing on the results.
If you like what you see from your changes in keywords and placement – you make the changes. If your original campaign performed head and shoulders above the one you were considering than you can consider yourself lucky for not having missed any opportunities while you tested out new possibilities.
If you want to consistently make the most of your marketing efforts without ever having to risk making a change that you’ll regret, grab your invitation to the Google AdWords Experiment here and get started managing your campaign to achieve optimal results. This new tool is in Beta testing and only available by invitation so grab your invitation and be one of the first to reap the rewards of improved AdWords performance. If you like this tool, you may want to check out other cool tools that Google is working on in beta testing by visiting the Google Labs page.