Here are a few of my tips to help build a social community whether it be at Facebook or Twitter.
1. Offer something of value. When all you talk about is yourself, others get bored fast! Make sure your status updates or tweets are informative and not redux of what others are saying for the day. Look for the unusual, try to offer insight, look for cool things to share.
2. Take time to be real. People want to know there is a real person behind the message. Although they do not want to be bored with personal details, finding common ground is crucial to connecting and building a community.
3. Make sure to give credit to others when it is due. If you retweet something, make sure you credit the original author by putting RT username. Like RT McCordWeb…..
4. If someone retweets your information of shares your video or pictures on Facebook, connect and say thanks. It just takes a moment, but allows you to say thanks for the other person sharing their wall or followers with your message.
5. In your updates take polls, ask questions, and solicit advice. Try hard to engage your readers. When you find out what it is that engages them whether it be a funny video, insightful commentary, or photos, make a mental note and build on that known. Continue to seek new ways to engage and connect until you clearly identify what your readers want and then work to deliver it.
6. I have found that with Twitter you will typically be connecting with others in your industry and sometimes consumers, while on Facebook you will be mostly connecting with consumers or prospective clients. Cater your message to what you personally find out about your own social community as you develop it.