My firm has one employee and eight independent contractors. It is important for your business just like mine, that you clearly differentiate how you work with, manage, and treat each separate group of team members. The IRS has very specific guidelines on when an Independent Contractor is really an employee.…
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Dealing with Negative Reviews in a Good Way
Anyone who has been in business for a while has certainly had a bad review at some point or another. The review may have been warranted or may have been unfair. What really doesn’t matter is if the review is true, but how you handle it. Here are two excellent…
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Google AdWords Advertising Services – Local Start
Sometimes it is not practical for a business to hire a Google AdWords™ account manager. Let’s be real about it, sometimes the fees for account management are too high for a business who wants to just test Google AdWords™ or has a small initial budget. For this very special type…
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Google AdWords and the New Auction Insights
Just this last week Google AdWords added an “auction insights” icon to AdWords control panels. On certain keywords (on the keyword tab or keyword rollup found on your campaign tab) you may see a small block graph icon. Tick the box next to the keyword and then click the button…
