It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why? Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in…
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Google AdWords Remarketing Strategies
AdWords remarketing has been around for a while, but AdWords has made some nice changes recently and if you haven’t tried remarketing or tried it previously and did not have success, it is time to try it again. Remarketing audiences are easy to set up. You’ll access the audience creation…
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2014 Trends for Business Websites and Online Marketing – Part Two
In continuation from Tuesday in this blog post on trends for business website marketing and visibility, I’ll talk about Google+ Local pages and YouTube. Google+ Local Pages Also Known as Google Places Big changes happened last year for Google+ Local pages. First, Google removed many of the fields you can…
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2014 Trends for Business Websites and Online Marketing – Part One
As a online business marketing provider and small advertising agency since 2001, this post is about my identification of trends that will impact online visibility and business for 2014. Google AdWords Everyday I am getting more calls from old clients who state – “Our business has lost placement. We’ve been…
