Smart Digital Marketing, Real Business Results – McCord Web Services
Clients are sometimes shocked when they review their first delivery report for their new e-newsletter. Their 1,000 subscriber list ends up showing that only 10% to 30% of their subscribers actually opened their campaign. From what I have seen with a variety of accounts, the open rate may never top 50%…
E-newsletters are far from dead at this point, in fact they are getting a new look by many businesses. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to us that…
In February AdWords will be making some sweeping changes in how it records conversions in your Google AdWords account. The changes will be an improvement and allow you or your account manager to have greater control over that data that Google records for your account. Here are a few tips…
With recent changes Facebook has made, renegotiation of the Google-Twitter contract, and Google’s announcement that it does not include social signals in its ranking algorithm, business owners and SEO’s are struggling to find where social media fits into a strategy for web visibility. Although I still feel that social media…
