Google is Serious Your Having a Mobile Optimized Website

Smartphone Use is Skyrocketing for Searches
Smartphone Use is Skyrocketing for Searches

Google is serious about forcing you to address smartphone compatibility on your website. In fact if you do not design now to accommodate smartphones Google is now actually lowering your Google AdWords Quality Score for your landing page. Now there is an even bigger penalty in Google Mobile Search.

On the Google blog recently, Google showcased how it will now be tagging results in the mobile search results showing when a site is using a tool like DudaMobile or other service that simply redirects a user to the home page of a website and not the page mentioned in the actual search results.

That’s a huge black eye and sure to now kill any mobile traffic for sites that are not properly serving up mobile optimized content. With Google predicting that smartphone searches will eclipse desktop and tablet searches this year, Google is getting serious about search quality for smartphones and putting the bite on sites that don’t design accordingly.

You can read the full article from the Google blog and see a large photo of the return in the results red flagging sites that are not mobile responsive and redirect mobile users to the site home page not the real content.

Make sure that you read the details of what Google is now revealing on their best practices for websites and how to serve and design websites that are responsive as surely Google will be penalizing sites in the future that do not adhere to their best practices.

If you need a responsive website, I invite you to check our service offerings.

– See more at: http://www.mccordweb.com/weblogs/2014/06/10/google-is-serious-about-smartphone-compatibility/#sthash.bpyFbXHh.dpuf

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Twitter Syntax Explained – What’s .@ and More

Twitter Syntax Explained
Twitter Syntax Explained

If you use Twitter you may already know some of the special syntax uses, but if you are a newbie or just want a refresher, here are a few explanations about what it is you may see in front of a tweet.

MT@mccordweb

Here you have modified a tweet written by us mccordweb or for that matter any Twitter handle can be inserted. It is nice to let your audience know that you started with someone else’s tweet and modified it.

Etiquette states that if you like something you leave the originating @ twitter handle in your tweet so others know where the credit is due.

RT@mccordweb

In this case you have retweeted something that I or another Twitter account has written. See MT if you change the retweet.

.@mccordweb

In this case you are directing Twitter to show your response and post it on the mccordweb page. Without the . in front of the @ your message will not be posted for all to see.

@mccordweb

In this case only people who follow me will see my response in a threaded conversation format.  Spammers like to use this to force a post to your page which is also why Twitter enacted who sees @ messages by default an hence the need for an .@ message.

#KeyWord or #SearchTerm

Want to draw attention to something in your tweet or to categorize it for others use a # with no spaces or dashes between words. This morning I posted this: It is 9:38 AM Saturday morning and the #Hostway website is down taking my site with it. Within minutes I had responses with others looking for news on Hostway. You can also use the search function in many third party apps and at Twitter to see trending news that is tagged with hashtags (#).

We like to use a hashtag for keywords in social media and all platforms accept the # sign now even Facebook and Google+.

#FF

This means Follow Friday. This is a day where you list people that you like to follow using the @ sign with their handle. So your tweet would look like #FF @mccordweb, @nancymccord – great content and nice to chat wiith.

#USA

Twitter allows the use of hashflags. By using # and then a country code Twitter will actually show the country’s flag icon in your message.

You can do a search on Twitter for #HashFlags to see all the images.

Favorite

Now instead of responding to users when they retweet your message you favorite the tweet instead. This gives the person who has retweeted you additional exposure on your own profile.

If you’ve got something else to add to help inform our readers, make sure to click the comment button and leave your favorite tip. If you need help updating your Twitter account make sure to check out our Twitter writing services.

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AdWords Enhances Phone Call Tracking for Websites

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McCord Web Services is a Google Partner.

AdWords has rolled out a nice improvement for call tracking that every business owner who is using AdWords should implement.

This new conversion tracking feature allows website owners to code their website phone number to auto insert an AdWords call forwarding phone number. This new feature now allows for website visitors to use the auto generated phone number to improve lead tracking that happen back on the website but originated from an AdWords click.

This new conversion feature will give website owners a more accurate picture about how AdWords is driving lead phone calls that had previously not been recorded as AdWords generated activity.

Implementation of the code is really a three step process:

  1. New code is generated from within the AdWords account from the conversion tab.
  2. Two bits of code are installed in the <head> tag of the web pages and then these codes are called into the page using an onload function in the <body> tag.
  3. Code is then created to tag each incidence of your old phone number in the page content with a dynamic insertion call to the two scripts.

What happens after implementation is the following:

  1. A person clicks your ad and lands on your website.
  2. When your website page loads, the scripts go into action and instead of showing your default phone number on the page, AdWords inserts dynamically a special unique phone number tied to that specific search query action/ad click.
  3. The customer then phones you using the phone number they see on your page and AdWords records the action of a call lasting 60 seconds (you can select the duration in set up), as a conversion back in the AdWords control panel.

This is really a revolutionary improvement for AdWords conversion tracking. I found that when Google first started call tracking clients were surprised how effective AdWords was in making their phone ring. This new enhancement will surely boost metrics even more proving that AdWords is driving more lead conversions than previously expected.

I highly recommend this implementation on your website if you are using AdWords to drive lead generation. If you are looking for a savvy AdWords account manager make sure to check out our pricing and services.

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