New just this past week, Google AdWords callout extensions are the new way to draw attention to what you are promoting and a way to differentiate yourself from other ads.
AdWords decides when to show this new extension based on relevancy but that does not mean you should brush it off or not set it up.
McCord Web Services is a Google Partner.
Use callouts to highlight something special like:
Free shipping
We match prices
20% off for first time customers
24/7 Service
Daily deals
Google will show your callouts underneath your ads where sitelinks or your business address may typically go. These blurbs are not linkable – they just add more ad text and selling points. When you do set up make sure you stay within the 25 character (including spaces) character limit and create a minimum of two for your AdWords account.
Google recommends sentence case versus capitalizing each word’s letter. They say they’ve had better results, but it may be a factor that Google shows two or three at a time and so they simply look more like an extension of the ad versus an after thought.
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Google is serious about forcing you to address smartphone compatibility on your website. In fact if you do not design now to accommodate smartphones Google is now actually lowering your Google AdWords Quality Score for your landing page. Now there is an even bigger penalty in Google Mobile Search.
On the Google blog recently, Google showcased how it will now be tagging results in the mobile search results showing when a site is using a tool like DudaMobile or other service that simply redirects a user to the home page of a website and not the page mentioned in the actual search results.
That’s a huge black eye and sure to now kill any mobile traffic for sites that are not properly serving up mobile optimized content. With Google predicting that smartphone searches will eclipse desktop and tablet searches this year, Google is getting serious about search quality for smartphones and putting the bite on sites that don’t design accordingly.
You can read the full article from the Google blog and see a large photo of the return in the results red flagging sites that are not mobile responsive and redirect mobile users to the site home page not the real content.
If you use Twitter you may already know some of the special syntax uses, but if you are a newbie or just want a refresher, here are a few explanations about what it is you may see in front of a tweet.
MT@mccordweb
Here you have modified a tweet written by us mccordweb or for that matter any Twitter handle can be inserted. It is nice to let your audience know that you started with someone else’s tweet and modified it.
Etiquette states that if you like something you leave the originating @ twitter handle in your tweet so others know where the credit is due.
RT@mccordweb
In this case you have retweeted something that I or another Twitter account has written. See MT if you change the retweet.
In this case you are directing Twitter to show your response and post it on the mccordweb page. Without the . in front of the @ your message will not be posted for all to see.
@mccordweb
In this case only people who follow me will see my response in a threaded conversation format. Spammers like to use this to force a post to your page which is also why Twitter enacted who sees @ messages by default an hence the need for an .@ message.
#KeyWord or #SearchTerm
Want to draw attention to something in your tweet or to categorize it for others use a # with no spaces or dashes between words. This morning I posted this: It is 9:38 AM Saturday morning and the #Hostway website is down taking my site with it. Within minutes I had responses with others looking for news on Hostway. You can also use the search function in many third party apps and at Twitter to see trending news that is tagged with hashtags (#).
We like to use a hashtag for keywords in social media and all platforms accept the # sign now even Facebook and Google+.
#FF
This means Follow Friday. This is a day where you list people that you like to follow using the @ sign with their handle. So your tweet would look like #FF @mccordweb, @nancymccord – great content and nice to chat wiith.
#USA
Twitter allows the use of hashflags. By using # and then a country code Twitter will actually show the country’s flag icon in your message.
You can do a search on Twitter for #HashFlags to see all the images.
Favorite
Now instead of responding to users when they retweet your message you favorite the tweet instead. This gives the person who has retweeted you additional exposure on your own profile.
If you’ve got something else to add to help inform our readers, make sure to click the comment button and leave your favorite tip. If you need help updating your Twitter account make sure to check out our Twitter writing services.
