I am moving my office this week and will back to blogging next week.
Feel my pain. 🙂
Mobile Has to Be a Part of Your Google AdWords Equation
I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view.
Here are a few nuggets to share with you on the topic of mobile.
1. Advertising in the mobile space has to be a part of your Google AdWords strategy. For some clients all leads will come in via mobile, for others just a part, and for some none.
2. If you are a lawyer, dentist, or a doctor where you have a mix of patient age groups, you will see strong activity in the mobile ad space and strong conversion activity there.
3. If your product or service deals with immediate decisions such as an animal emergency room your activity will be in the mobile ad space and nearly all of your lead conversions will be by phone.
4. Even if your business is tech software, know that although you may not get leads from mobile, early decision making and research is being done initially on mobile. It is better to control your ad spend on mobile in that case instead of totally moving out of mobile.
5. There is no single combination of what works best for businesses in mobile at this time and there does not seem to be one pattern of behavior that is repeated across diverse industries. What I have definitely seen is that mobile should be a very important part of every AdWords program.
If you need help with your Google AdWords campaigns I invite you to review our services and qualifications. We may just be the perfect match for your pay per click management needs.
What Are You Doing to Wean Yourself Off Pay Per Click?
Have you been grumping about your pay per click bill? Do you look at the unpaid listings on Google.com and dream about appearing in the top ten results?
If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using an on-domain blog then you are never going to wean yourself off pay per click advertising.
You can get organic search activity, social shares, and build natural links when you regularly write blog posts on your website. Google and Bing love that you are keeping your content fresh and that you are building slow, natural links. The first page a new visitor sees may just be a blog post which then leads them into your website. You may even build your e-newsletter subscriber base from great blog content.
More site owners are moving away from blogging and moving into pay per click advertising forgetting that although pay per click has an immediate return, blogging and content building have a place in a long term marketing strategy that builds value for search engines and enhances prospect engagement as well as keeping readers on your website longer.
If you are thinking about blogging, I invite you to read samples of posts we have written to see if now may be the time for you to start posting again on your blog. Our capable blog writers and knowledgeable oversight makes the creation of sharable content easy.
Google My Business Explained
If you have been using Google Places or Google+, Google has a new property call Google My Business that you need to be looking at and migrating to.
First notice that even if you have been posting on Google+ pages you may not have a Google My Business site. For that matter if you’ve had a Google Places or Google Maps page, you may still need to re-verify to migrate that page to Google My Business.
Here’s what I’ve found out. I have a number of Google+ pages that I routinely post to as well as a personal Google+ page. I even had one Google Places page. When I set up my own Google My Business page, it was a different URL than any of them. Sigh… that means I had to start all over in building a fan base as any of my existing pages did not migrate into the new Google My Business page.
The Google My Business pages even look different. You’ll know you have one if over the cover image you see things like your office hours, your address, and website URL. You can see the cover image of my own in this post and view my site online.
Google is really pushing the Google My Business pages. My Google AdWords account rep even told me this past week that Google AdWords will be doing away with the ability to add business addresses manually in AdWords and using only the Google My Business page for locations in the near future. This means that it is time to get going on embracing this new Google product.
Personally I hate that the migration did not allow me to pick up one of my existing pages about my business that had a nice number of followers, but this is Google, it is their way all the way.
So, better get prepared for the future, as it is clear that Google will want to only deliver Google Maps and Google organic results pointing to a verified Google My Business page in the very near future.