Why I Love the Amazon Experience

Nancy McCord
“Just Nancy” – My Point of View for Today.

I love Amazon, but I think my husband loves it more than I do as he shops more. We have been Amazon Prime Members for years and I have used a Kindle Fire since they were first launched.

We are an Amazon family and our kids each have Amazon Prime Student accounts and I just bought 4 Amazon Fire tablets for family members due to the fabulous Amazon experience and ease of use with integrated books, music, apps, and shopping. I guess you could say that our family is an Amazon advocate.

What is it that makes the Amazon Experience so great?

  1. Ease of use.
  2. Integration of desktop account management and integration with Kindle Fire.
  3. Exceptional customer service that shine when there are problems; infrequent as they are – hey it’s life.
  4. One stop shopping experience, due to my shopping habits, Amazon is typically the place I will start a purchase.
  5. Free shipping with same day or two day shipping from the Amazon Prime Membership.

What can you learn from Amazon to improve the experience on your own website and earn advocates.

  1. Free shipping will make you stand out from competitors.
  2. Exceptional customer service that is easily reachable when a consumer has an issue. The ability to phone and talk to a real person is very important.
  3. Ease of shopping experience across all devices is super important.
  4. Have a wide selection of products that meet consumer needs at competitive prices.
  5. Excellent results with every purchase – are you consistent in delivering?

Now it’s time to think about what you deliver when it comes to your own services in  your own industry. Do you provide an experience and results that makes your own customers become your advocates?

Find out what our own customers say about their experience with us.

Use AdWords to Launch Your New Website

Get professional help with your website.

I just got off the telephone with a prospect who had been referred to me by his webmaster for Google AdWords services. Here were his questions.

Q. Why do I need AdWords promotion for my new website?

A. Many times a web designer will recommend to a client to boost initial activity on a new website by using Google AdWords.

For many SEO firms, they will also recommend using AdWords for the first 60 to 90 days so what they are doing to boost your website visibility has time to take hold and you have an in flow of leads right after site launch.

Q. I did AdWords before and was not successful, why would this time be different?

A. If you used AdWords Express or an AdWords consultant who was not certified or was not a Google Partner, you may not have had the expert skill level needed by your account manager to move your business goals forward.  Account managers with a high performance level may be able to get results for your program where others who were not skilled failed.

Q. How would I know what budget to set and how many clicks I could get?

A. Google AdWords provides an excellent tool called the Keyword Planner, that allows you to see an estimate of traffic, bid suggestions, and insights into the right keywords to use for your program, all before you even start running an ad.

The bottom-line is that AdWords works to drive qualified, quality traffic to your website. Hands down, AdWords is the best lead generating tool that you can invest in to help boost traffic to your brand new website.

If you need a savvy, expert AdWords account manager on your side, I invite you to check out my website to review ratings and check pricing for services.