Why Use a Google AdWords Account Manager

McCord Web Services has created a unique business-friendly series of programs to help you get started with AdWords fast and with professional support when you need it.

When you select us as your account manager, we work hard to provide the results you desire, treat you fairly, and are good stewards of your AdWords budget while billing hourly or at a flat rate.

McCord Web Services is a Google Partner and Nancy McCord, Owner of McCord Web Services LLC is also an individually certified.

Nancy McCord, our AdWords™ account manager, has studied numerous hours on over 110 AdWords topics in 9 different content areas. She has passed Google’s rigorous exam many times, completed a monitored AdWords internship period, and managed numerous client accounts with ad spends of $500 to $60,000 per month.

She has been a Google AdWords Search Certified Professional for over nine years and her business is a Google Partner. She re-certifies with AdWords yearly and operates well above the Google monitored average rating for all Google Partners in regards to account management, use of AdWords tools, and customer service. We invite you to read the comments and ratings that we have received from our clients on our AdWords services by visiting our AdWords References page. There are 5,000 Google Partners worldwide.


Why Is Social Media Writing So Expensive?

Why is Social Media So Expensive?
Why is Social Media Writing So Expensive?

Why is social media writing so expensive? First, ask yourself why you don’t want to do the writing yourself? Although you may be able to churn out a tweet or Facebook post for your own business in nothing flat, when you are hired to provide  professional-level writing for paying customers, everything is different.

For us, we still have to touch, even a small 140 character tweet, 8 times as part of our quality control and writing process. That makes Twitter writing relatively expensive for most customers, but perfect for the busy professional or business who really needs great content and excellent quality control.

For longer status updates like those we write for LinkedIn, Google+, and Facebook, the costs are practical as there is a longer word count.

It is hard to always have something great to say and a cohesive strategy when you do social media writing yourself. Plus, it is simply a fact that when you get busy, social media is the very first thing to be dropped by most busy professionals. Yet, social media is one of a businesses most visible outreaches to prospects and a way to share links and build traffic to website content.

Don’t drop social media, instead consider hiring a professional team to take over. If you are looking for a quality provider for your social media projects, I invite you to visit our information pages.


Hackers: How Do They Get In?

Hackers How Do They Get In?
Hackers How Do They Get In?

Hackers, how do they get in to  your website and hosting account? In today’s wild web, it just seems like sometimes you can’t keep hackers out!

Here’s what happened recently to me. I set up a new hosting account at a quality hosting service (not GoDaddy). The same day I loaded the site files, the site was hacked. Files were loaded and links to malware installed in newly created pages that mirrored my own site pages but with a .shtml instead of .html.

The host told me that all was secure and although the site was in a shared hosting environment that their network was not where the hack came in.

The only thing that I can possibly think of that caused the problem for this non-WordPress site is I emailed the passwords to the client. What the client did with the logins, I do not know. I am not sure if he even tried to login, but doubt it.

The host said that possibly a hacker got into the site via a field in the contact form, but there is a Captcha and tests for validity of information and on top of that no database connection for the form. I am mystified!

What I do know is that sometimes you just do not know how hackers get in, could they tunnel in from the host? Could they intercept logins by email? Could they be trawling the web for new hosting set ups and attack them? Your guess is as good as mine.

One thing I do know is that there is a new hack for WordPress websites that targets new hosting accounts where WordPress installation has not been completed. There are bots that are scanning the web for these new sites and coming in via WordPress setup files and taking control of hosting. Could this type of attack possibly be what I experienced? It is possible.

What I do know if that prompt action to clean up, wipe the server, and change all passwords for hosting and FTP and also no longer emailing logins is our newest protocol.



We Do More When It Comes to Social Media

Nancy McCord
“Just Nancy” – My Point of View for Today.

We are different and truly focused on quality and content when it comes to social media writing.

Here’s how:

  1. We use only American writers.
  2. We use only college educated, mature professional writers.
  3. We hand select the background information for our team of 10 writers.
  4. We decide what keywords will be used in your hashtags when used.
  5. We have four social media installers, who load the content in our writer’s portal and schedule your updates.
  6. We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.

But our service does not stop there…

The day your update is to appear, we verify that it has published and republish it if the time was missed.

We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.


Tips for Moving to a New Web Host

Expect the unexpected.
Expect the Unexpected.

Moving to a new web host? Here are my top tips on quickly moving with a minimum of downtime for HTML and PHP (non-database driven) websites.

Know Before You Go
Make sure you know what is going on with your site before you go. What are you using at your old webhost? Email? Script? When you repoint your domain to your new host, anything that you had at your old host is wiped. That means you will have to set up email accounts, any scripts, and any other things you have been using. Make sure before you move, that your webmaster does their due diligence and make sure you are knowledgeable to inform them of what you have and are doing. Typically they can see scripts that run your website, but may not know of your mail server set up.

Use a Web Host that Provides a Temporary Domain
I like Hostway, when I set up a new domain that is owned or pointed elsewhere, Hostway gives me a temporary domain to use. I can load files and even test scripts and make any changes I need to before I move a domain and go live. If you don’t see this option ask, as sometimes it can be turned on for you.

Test, Test, Test
Before launch of any site, I do extensive testing both in my clients area and then in the temporary domain. Try to get all problems resolved before you turn your new site on. It will save having headaches and frustration.

Be Prepared for Propagation
Once you repoint your domain name servers to a new web host, be prepared for propagation. Know that it takes typically 4 to 6 hours for servers to refresh and longer for small internet service providers for your domain at the new web host to be seen consistently and properly. Don’t freak out when you cannot see your site. This takes time and there is nothing you can do to speed the process.

Looking for a webmaster to help you move to a new web host? Contact us and review our webmaster services today.



Facebook for Business Part Two

This post is continued from Monday.

What about Facebook likes?
What about Facebook likes?

What about likes?
People no longer need to like your page to read or follow the content, but many will.  That being said, not everyone who likes your Facebook business page will see your updates in their newsfeed. But, that does not mean you should not write something meaningful and interesting for Facebook. Consider what you do there a great way for people to be introduced to what you do and how you do it.

Facebook comment moderation
Don’t set it and forget it. If you are scheduling content, make sure that when you personally go to Facebook to see the next cute cat video that you are monitoring your own business page. Many times I will see as we take over page management that no one has been responding to customer questions, complaints, or requests for service. You would be absolutely amazed to find out that many businesses have action happening on Facebook but are totally unaware that it is happening. In many cases the first place a comment about a problem with a service will be on your Facebook business page. So make sure you are regularly watching for messages and interactions.

Facebook advertising – low cost and valuable clicks
I have had good experience with Facebook advertising. For $500 or so you can get nice click and conversion traffic to your website. I do not recommend pointing your ads to your Facebook page. Give your full marketing experience to your clickees by sending them to your website and sweeten the pot by building unique content and a special offer just for them. Facebook advertising is very easy to set up and is accessed from your own personal Facebook page but pointed to your website or your own Facebook business page.

It is weird but true, when we use Facebook to drive traffic to a website, we grow Facebook likes too. Not sure why, but typically I see 50 new likes each week from advertisers spending as little as $500 a month for Facebook ads.

Every Facebook account starts out small! Just get started and build over time. It is not unusual for a business after several years to have over 4,000+ Facebook likes. Make sure you are leveraging contact at Facebook for your business by starting today.

Need a Facebook content writing service? We do that and we do it well. Find out more about our Facebook writing services.