The Web Authority | McCord Web Services News/Blog

The Web Authority | McCord Web Services News/Blog

Search
Skip to content
  • Home
  • Contact Us
AdWords Account Management, AdWords Consultant, AdWords Manager, AdWords Services

Google Ads Introduces Responsive Search Ads

August 20, 2018 Nancy McCord
We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing and Search Optimization.

New to Google Ads are responsive search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now.

A responsive text ads consists of the following items.

Six 30 character headlines.
Two 90 character descriptions.
A final URL.
Two 15 character paths.

Additionally Google gives some additional best practices for setting up your responsive search ads.

Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion.

When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice.

Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable.

To find out more about our AdWords consulting services, please visit our website.

 

 

Share
AdWords ConsultantAdWords ManagerAdWords Services

Post navigation

Previous PostHow to Rebut a Negative ReviewNext PostGoogle Ads Report Editor Dashboards

Posted On

August 2018
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Jul   Sep »

Learn with Help from Nancy McCord

Nancy C. McCord

Find Out More About Nancy and Our Team.

Recent Posts

  • Google is Continuing to Test New Google My Business Features and Components
  • What to Know About Google Indexing and Ranking
  • 12-14-20 The Google Week in Review
  • 12-7-20 The Google and SEO Week in Review
  • 12-4-20 The Google and Google Ads Week in Review
  • 11-27-2020 The Week in Review
  • 11-13-20 The Week in Review
  • 11-6-20 Just Nancy The Week in Review
  • Google Ads Set Up and Management Promotion
  • How to Create a Conversion Action in Google Ads

More Great Stuff

  1. Our video today is about how to create a conversion action and then map it to your reports in Google Ads. This is an advanced topic but one that you may find helpful. If you have questions leave them as comments and I will do a video followup.

    You can watch the video at YouTube.

     

    Share

    How to Create a Conversion Action in Google Ads

    October 30, 2020 Nancy McCord
  2. To watch this video online, please visit https://youtu.be/ISkXSuT0tps

    In this short video, Nancy McCord shows you how to listen to recorded calls from call clicks in Google Ads.

    Share

    How to Listen to Calls in Google Ads

    October 9, 2020 Nancy McCord
More videos →

Savvy Solutions for the Entrepreneur in You

Search

Get Our Articles by Email

Enter your email address:

Delivered by FeedBurner

Categories

Blogroll

  • 1. Our Website
  • 2. Google Ads Services
  • 3. Blogging Writing Services
  • 4. Social Media Writing
  • 5. Responsive Web Design
  • 7. Consulting

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Connect

Facebook Twitter LinkedIn YouTube Our Blog

Connect with Us

Facebook Twitter LinkedIn YouTube Our Blog
Privacy Policy Proudly powered by WordPress