Skip to content

The Web Authority

From McCord Web Services – Google Partner and Web Visibility Experts

  • About Us
  • Contact Us
  • Privacy Policy
Posted on August 20, 2018August 17, 2018 by Nancy McCord

Google Ads Introduces Responsive Search Ads

We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing and Search Optimization.

New to Google Ads are responsive search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now.

A responsive text ads consists of the following items.

Six 30 character headlines.
Two 90 character descriptions.
A final URL.
Two 15 character paths.

Additionally Google gives some additional best practices for setting up your responsive search ads.

Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion.

When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice.

Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable.

To find out more about our AdWords consulting services, please visit our website.

 

 

CategoriesAdWords Account Management, AdWords Consultant, AdWords Manager, AdWords Services TagsAdWords Consultant, AdWords Manager, AdWords Services

Post navigation

Previous PostPrevious How to Rebut a Negative Review
Next PostNext Google Ads Report Editor Dashboards
McCord Web Services for Visibility
McCord Web Services for Visibility

Google Partner in Google Ads

Microsoft Advertising Partner

Locations:
Fredericksburg, Virginia Region
Harrisonburg, Virginia Region

Serving businesses nationwide since 2001.

www.mccordweb.com

Facebook Twitter LinkedIn Business Page Instagram YouTube Our Blog

Search

Website Links

  • 1. Our Website
  • 2. Google Ads Services
  • 3. Blogging Writing Services
  • 4. Social Media Writing
  • 5. Responsive Web Design
  • 7. Search Engine Optimization

Learn with Help from Nancy McCord

Nancy C. McCord

Find Out More About Nancy and Our Team.

Get Our Articles by Email

Recent Posts

  • Strike… Google Institutes Penalties for Not Following the Rules
  • McCord Web Services and Google Ads Management
  • New Features and Reporting Added to Goole Ads Before the Holiday Season
  • The Importance of Google and Bing Business Pages
  • Why Using a Google Partner for Google Ads Makes Sense
  • The Value of Using a Google Partner for Google Ads Management
  • AI and Google Ads – The Future is Here!
  • AI Surfaces as the Hottest Topic of the Era
  • The Value of a Microsoft Advertising Certified Professional
  • New Website Project Tutor with Carol

Categories

Archives

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
Privacy Policy Proudly powered by WordPress