Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess. If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…
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Google Ads Report Editor Dashboards
It used to take my team 8 to 10 hours of time to prepare, create, and send out our monthly client AdWords reports. Now with the Google Ads Report Editor and Dashboard reporting we are able to cut our reporting time in half. The Google Ads Report Editor is a powerful tool…
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Google Ads Introduces Responsive Search Ads
New to Google Ads are responsive search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now. A responsive text ads consists of the following items. Six 30 character headlines. Two 90 character descriptions. A final URL. Two 15…
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How to Evaluate Automated Bidding Methods in Google AdWords
Should you use automated bidding methods in Google AdWords? The answer is both yes and no. Google AdWords aggressively requests for you to use automated bidding when they feel that you may get more conversions. Before you jump in and change to maximum click bidding, target CPA bidding or maximize…




