Skip to content
The Web Authority

The Web Authority

Savvy Solutions for the Entrepreneur in You from McCord Web Services

  • Facebook
  • LinkedIn
  • YouTube

Day: October 28, 2019

Posted on October 28, 2019July 27, 2019

Leveraging Machine Learning For Google Ads- Part 2

McCord Web Services is a Google Partner and a Certified Google Ads Professional

Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts.

Each algorithm has a place and function based on a client’s need and metrics of success. However, I have found that in some cases using these machine learning driven algorithms that cost per click increases as does cost per conversion.

The value of an account manager in this automated environment is to provide the needed checks and balances to assure that your profitability goals are being met in AdWords.

As Google integrates more machine learning applications in Google AdWords for suggestions, bidding, and account management, it now becomes even more important to have a business-minded AdWords experienced expert overseeing your account to achieve the best results at the lowest cost for your budget.

Share

Search

Website Links

  • 1. Our Website
  • 2. Google Ads Services
  • 3. Blogging Writing Services
  • 4. Social Media Writing
  • 5. Responsive Web Design
  • 7. Consulting

Learn with Help from Nancy McCord

Nancy C. McCord

Find Out More About Nancy and Our Team.

Get Our Articles by Email

Enter your email address:

Delivered by FeedBurner

Recent Posts

  • Meta Title Tag Character Count Change
  • What to Know About Core Web Vitals
  • Important News We Are Watching From This Week
  • Your Privacy – What Are You Doing About It?
  • 1-29-21 What We Are Watching This Week
  • Google is Continuing to Test New Google My Business Features and Components
  • What to Know About Google Indexing and Ranking
  • 12-14-20 The Google Week in Review
  • 12-7-20 The Google and SEO Week in Review
  • 12-4-20 The Google and Google Ads Week in Review

Categories

Archives

Connect

Facebook Twitter LinkedIn YouTube Our Blog
  • Facebook
  • LinkedIn
  • YouTube
Privacy Policy Proudly powered by WordPress