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adCenter, AdWords, AdWords Account Management, AdWords Consultant, AdWords Manager

Leveraging Machine Learning For Google Ads- Part 2

October 28, 2019 Nancy McCord

Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts.

Each algorithm has a place and function based on a client’s need and metrics of success. However, I have found that in some cases using these machine learning driven algorithms that cost per click increases as does cost per conversion.

The value of an account manager in this automated environment is to provide the needed checks and balances to assure that your profitability goals are being met in AdWords.

As Google integrates more machine learning applications in Google AdWords for suggestions, bidding, and account management, it now becomes even more important to have a business-minded AdWords experienced expert overseeing your account to achieve the best results at the lowest cost for your budget.

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Learn with Help from Nancy McCord

Nancy C. McCord

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  1. Our video today is about how to create a conversion action and then map it to your reports in Google Ads. This is an advanced topic but one that you may find helpful. If you have questions leave them as comments and I will do a video followup.

    You can watch the video at YouTube.

     

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    How to Create a Conversion Action in Google Ads

    October 30, 2020 Nancy McCord
  2. To watch this video online, please visit https://youtu.be/ISkXSuT0tps

    In this short video, Nancy McCord shows you how to listen to recorded calls from call clicks in Google Ads.

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