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Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed)

June 3, 2026 - By David Hogestyn

Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess. If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…

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AdWords - AdWords Account Management - Google - News & Trends - Pay Per Click - Performance Marketing - PPC Management - Search Engine Optimization - SEM Agency - SEO - Tips

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

May 20, 2026 - By David Hogestyn

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…

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McCord Web Services and Google Ads Management

September 25, 2023 - By Nancy McCord

Are you struggling to manage your Google Ads account and campaigns? Getting your Google Ads strategy right is crucial for driving traffic and sales, but it can be complicated and time consuming to set up and optimize on your own. That’s where the managed services from McCord Web Services can…

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"Just Nancy" - adCenter - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Search Engine Optimization - SEO

Optimizing Your Organic Adwords Placement

November 25, 2019 - By Nancy McCord

As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…

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