We have just certified as a Microsoft Advertising Certified Professional. Why should this special credential be important to you as a business owner as you look for an Internet Marketing firm and Microsoft Advertising account manager?
Here are some important considerations:
Microsoft Advertising Certified Professionals are experts in Microsoft Advertising solutions who have passed an online multiple-choice test with a score of 80% or more. They have proven their expertise across Microsoft Advertising solutions by passing all three certifications and receiving the highest-level status: The Microsoft Advertising Certified Professional (MACP).
Working with a Microsoft Advertising Certified Professional can provide you with many benefits such as:
• Cost-effectiveness: Microsoft Ads is typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click.
• Detailed analytics: Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.
• Real-time data: One of the key advantages of using Microsoft Advertising is the ability to analyze your campaign’s performance metrics. The platform offers real-time data on clicks, impressions, and conversions, which can help you make more informed decisions.
• Professional Service Ads: Professional Service Ads typically apply to verticals with advisors, agents, and consultants. According to internal data from Microsoft, advertisers experienced more conversions at lower costs with Professional Service Ads than text ads.
• Access to beta features: Microsoft Advertising Certified Professionals have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.
In summary, working with a Microsoft Advertising Certified Professional can provide you with many benefits such as cost-effectiveness, detailed analytics, real-time data, access to beta features, and Professional Service Ads.
The Internet Marketing team at McCord Web Services is ready to help you get started advertising on the Microsoft Advertising network. Check with us today to see how we make it easy for you to get started.