Microsoft Advertising Archives

May 3, 2023May 3, 2023

The Value of a Microsoft Advertising Certified Professional

Nancy McCord is a Microsoft Advertising Certified Professional.

We have just certified as a Microsoft Advertising Certified Professional. Why should this special credential be important to you as a business owner as you look for an Internet Marketing firm and Microsoft Advertising account manager?

Here are some important considerations:

Microsoft Advertising Certified Professionals are experts in Microsoft Advertising solutions who have passed an online multiple-choice test with a score of 80% or more. They have proven their expertise across Microsoft Advertising solutions by passing all three certifications and receiving the highest-level status: The Microsoft Advertising Certified Professional (MACP).

Working with a Microsoft Advertising Certified Professional can provide you with many benefits such as:

• Cost-effectiveness: Microsoft Ads is typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click.

• Detailed analytics: Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.

• Real-time data: One of the key advantages of using Microsoft Advertising is the ability to analyze your campaign’s performance metrics. The platform offers real-time data on clicks, impressions, and conversions, which can help you make more informed decisions.

• Professional Service Ads: Professional Service Ads typically apply to verticals with advisors, agents, and consultants. According to internal data from Microsoft, advertisers experienced more conversions at lower costs with Professional Service Ads than text ads.

• Access to beta features: Microsoft Advertising Certified Professionals have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.

In summary, working with a Microsoft Advertising Certified Professional can provide you with many benefits such as cost-effectiveness, detailed analytics, real-time data, access to beta features, and Professional Service Ads.

The Internet Marketing team at McCord Web Services is ready to help you get started advertising on the Microsoft Advertising network. Check with us today to see how we make it easy for you to get started.

March 29, 2023

We Are Bullish on Bing.com – Get Your Advertising On Target

It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why.

Bing is the second-largest search engine worldwide with a 2.47% market share¹. Bing’s cut of the market has increased by 1.23% since 2019¹. Bing’s market share peaked at 3.63% in 2014¹.

In the desktop search engine market, Bing has a global market share of 6.15%¹. Bing’s share of the desktop search market has grown by 26.8% since 2019, increasing from 4.85%¹. By comparison, when it comes to desktop searches, Google has a market share of 86.82%¹.

Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year¹. Bing is available in 105 languages and 238 countries¹. Bing has a market share of 38.46% among US console users¹.

In summary, Bing’s market share has been growing since 2019 but still lags behind Google’s market share which is currently at 92.13%¹. However, Bing is still generating significant revenue for Microsoft and is available in many languages and countries¹.

With the introduction of the tight integration of Windows 11 and Edge and popularity and news buzz on ChatGPT and integration into Bing’s search bar, Bing’s popularity is not through the roof. Market share and interest continues to grow.

As for our clients, many have started to move into Microsoft Advertising and are getting great results.

Maybe you should be looking at Microsoft Advertising for lower cost conversions than Google Ads. For a number of clients we are seeing conversion costs of under $50 when a conversion in Google is over $100. Visit our website for more information on our Microsoft Advertising services today.

Today’s update using ChatGPT:

As of April 2021, Google holds a whopping **92.18%** share of the global search engine market while Bing ranks second with a market share of **2.27%**².

However, Bing Ads reach **63 million** searchers that aren’t reached with Google AdWords¹. Bing prompts **35% higher** in results than Google Ads³. Bing also has a less competitive playfield which means users do not have much to bid on keywords to secure their search result spot³. Microsoft adds that Bing covers **34%** of desktop-based search engine space³.

Source: Conversation with Bing, 3/29/2023(1) Bing vs Google: 2023 Head to Head Comparison | SerpWatch. https://serpwatch.io/blog/bing-vs-google/ Accessed 3/29/2023.

(2) Bing Ads vs. Google Ads: Which Deserves Your Ad Dollars? – WebFX. https://www.webfx.com/blog/marketing/google-adwords-vs-bing-ads/ Accessed 3/29/2023.

(3) Bing Ads vs. Google Ads: Which Platform is Better in 2023?. https://www.thinkorion.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

(4) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/29/2023.

(5) Bing Ads vs. Google Ads: The Pros & Cons of Each Platform – Instapage. https://instapage.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

Source: Conversation with Bing, 3/27/2023(1) Microsoft Bing Usage and Revenue Stats (New Data) – Backlinko. https://backlinko.com/bing-users Accessed 3/27/2023.

(2) 46 Critical Bing Statistics: 2023 Market Share Analysis & Data. https://financesonline.com/bing-statistics/ Accessed 3/27/2023.

(3) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/27/2023.

(4) Microsoft Bing hits 100 million active users in bid to grab share from …. https://www.theverge.com/2023/3/9/23631912/microsoft-bing-100-million-daily-active-users-milestone Accessed 3/27/2023.

March 12, 2023March 12, 2023

We Are Bullish on Microsoft Advertising Due to ChatGPT in Search

Focus of a Computer Screen Open to ChatGPT

The interest in Microsoft Advertising since Bing.com’s introduction of ChatGPT in search is through the roof! We are onboarding new clients into Microsoft Advertising (Bing Ads) weekly and we are seeing great results.

We are bullish on Microsoft right now. With the rollout to more PCs of Windows 11, the new search interface in Windows tied to Bing, the strong press exposure of ChatGPT, and Microsoft’s integration with ChatGPT with their mobile and desktop search, interest is through the roof!

If you have not tried out Bing Search with ChatGPT you need to. Our firm loves the integration and I personally love the search results. In fact, I like the results better than Google’s. Not only are the results with ChatGPT integration immensely improved, but typically exactly what I was looking for is delivered as the first result – saving me time.

Interest in advertising using Microsoft Ads is at one of the highest points that I have seen it in years. Clearly market share of searches will be improving with Bing vs Google. Add to all this the privacy issues Google has with consumer tracking, pending litigation that looks to break Google into smaller pieces, and the rising cost of clicks and conversions on Google Ads – online advertisers are now seriously looking for alternatives.

For many clients, but not all, the cost per click and cost per conversion is much lower in Microsoft Advertising. Medical practices selling CoolSculpting will see good conversion generation at more than half the cost of Google Ads.

Industrial Business to Business clients will see great results on Microsoft Advertising using the Bing Ad search ads and the Microsoft network and at lower conversion costs.

In conclusion, we highly recommend you try some searches yourself on the Bing ChatGPT search box. The ChatGPT search box looks bigger than the regular search bar so, if you don’t see the big box, sign up for early access now.

Then, try some searches and we think you will agree – Bing Search has nailed it with better results and a cleaner interface than Google Search.

After that, check with us on getting ads set up in Bing so you can ride the wave of popularity and see lower cost conversion results on the Microsoft Advertising network today.

About Our Author, Nancy McCord

Nancy McCord is the founder and CEO of McCord Web Services LLC. She has been in the internet marketing business since 2001. As a professional writer and seasoned pay per click advertising expert, she has a unique point of view on what really works for business lead generation and growth.

March 2, 2020February 29, 2020

Paid Search Engine Exposure is No Longer Optional

Unfortunately, it is true that paid search engine exposure using Google Ads on Google.com and Microsoft Advertising ads on Bing.com is no longer optional for business growth.

The ever shrinking landscape and increased competition for space online and particularly on small screen devices has made positioning your brand or service in paid search engine ads nearly mandatory for growth. Of interesting note is that even social networks are starting to become paid vehicles for business too.

The days of posting great content and being discovered and placed organically with that content are nearly a thing of the past.

With a typical business spending 10% of it’s sales budget on marketing, it is time to review how much you are spending in paid search and even paid social placements and platforms.

Here’s what we see as of March 2020 as important trends and client use:

• Clients are increasing budgets in Google Ads and using more Display and audience features to provide value and targeted results. The typical client is spending over $3,000 for clicks per month and many significantly more as they receive a strong return on their investment.

• We have clients in the social marketing space, but have not seen high numbers move into paid marketing hereyet, but competitors in some industries are investing in sponsored content in social in increasing numbers. This will be a high growth area for spending in the upcoming years for some business sectors. Specifically we expect this growth to happen on Facebook and Instagram.

• More clients are moving into Microsoft Advertising as remarketing can still be done for healthcare and legal professionals – whereas these markets are banned from using this type of advertising through Google Ads.

• We are seeing strong interest in Microsoft Advertising for LinkedIn targeted audiences on Bing.com. For most accounts we are not seeing this as an option in account settings yet, but it is coming, and will be an excellent reason to advertise on Bing.com. For business to business selling clients – this new targeting option will be reason enough to move into the Microsoft Advertising platform.

• Google is making big changes to the Google Partners program and many agencies will be dropping or not be able to re certify with the new program. Our value to you is that we will continue to work to comply with all requirements to keep our Google Partner status. We will soon be certified in all areas and fully expect our certification to be renewed in June. Watch your account management firm’s credentials to assure that they do not let slip this important qualification that sets professional account managers, like ourselves, apart from managers that are not serious or skilled in account management.

As a Google Partner and Microsoft Advertising Partner, McCord Web Services takes strategic account management seriously. Find out more about our services and qualifications today. We would be glad to chat with you to see if our services and capabilities are a good match for your search engine marketing management needs.