Hands down, Google AdWords is still the very best way to drive quality lead traffic to your website and business. Even with cost per click prices seeming to be higher this year, AdWords still generates a positive lead flow. But are they higher?
For more information on trends in AdWords cost per click, here is a great article to expand your knowledge.
For many of the Google AdWords accounts that I manage there has actually been a click cost decrease. Here is a sampling over a wide variety of business sectors as an example comparing July activity this year to July activity in 2014.
Ecommerce store for small dollar products 2015 = $0.59 | 2014 = $0.41- 20% increase in average cost per click.
Medical services 2015 = $1.60 | 2014 = $1.79 – 6% decrease in average cost per click.
Cosmetic medical services 2015 = $3.02 | 2014 = $3.67 – 18% decrease in average cost per click.
Home services 2015 = $6.10 | 2014 = $8.36 – 28% decrease in the average cost per click.
Industrial equipment 2015 = $2.05 | 2014 = $3.14 – 35% decrease in the average cost per click.
No wonder Google AdWords is changing the quality score and trying to boost mobile cost per clicks? Mobile activity has really mixed up the equation for advertisers impacting both cost per click and the number of lead conversions as well as the price to generate a lead.
That being said, there is no other vehicle other than Bing Ads that I’ve found for my clients that comes close to generating the number of targeted leads that Google AdWords does.
