I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting.
This first set is focused on mobile search activity on Google.com from two research studies funded by Google.
47% of Google.com mobile searchers say if there is no phone number in the search results they will move on to the next listing.
61% of mobile searchers say click to call buttons are important to them.
70% of all mobile searchers use the click to call button in ads.
69% of mobile searchers will click the call button if available in a search ad.
52% of mobile searchers click to call to check a business’ hours.
51% of mobile searchers use click to call to schedule an appointment.
61% of mobile searchers want a click to call button during the final purchase selection and search.
The higher priced the product being considered for purchase, the more apt the searcher is to click to call.
72% of mobile click to calls last longer than 30 seconds with the average call length being 6 minutes.
Click to call buttons increased ad click throughs by 8%.
Interesting data and a good reason to be using Call Extensions in your AdWords programs. Need help with AdWords? Check out our AdWords account management services.
