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  • Google - Search Engine Optimization - Web Content

    Duplicate Content Revisited

    April 18, 2011 - By Nancy McCord

    To move up and stay up in the organic search results you have to have a content and link building program. When it comes to syndicating your own content there are a few guidelines that Matt Cutts of Google recommends. “I would be mindful that taking all your articles and…

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  • Google AdWords - News & Trends

    AdWords States Average Rank is for the Auction Silly Not the Ad Position!

    April 15, 2011 - By Nancy McCord

    Chief Economist at Google, Hal Varian, announced recently that what we had thought all along as the Average Rank was not actually the position of the ad on the page, but rather the average position in the keyword auction. That is very big news! If you are selling on Google…

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  • Bing - Google - Search Engine Optimization

    Canonical URLs: The WWW Quandary

    April 13, 2011 - By Nancy McCord

    To help improve your organic search placement it is important to let Google and other search engines know how you want your links returned and how they should index your website. Should it be linked and named as http://McCordWeb.com or http://www.McCordWeb.com? Specifically I mean in the example is there a…

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  • Reviews - Tips

    Want to Check Your Backlinks Here is an Easy Tool

    April 11, 2011 - By Nancy McCord

    If you are concerned about organic search placement, then you need to keep an eye on your website’s backlinks or more commonly known as inbound links. I’ve found an easy to use free tool that allows you to check your link numbers quickly and even review links that are follow…

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