I read an article with interest this last week that laid out a very compelling case for the death of search engines. You can read the full article called “Is Search, As We Know It, Dying?” The key takeaway that I have seen on my own is that the increased…
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Google Shopping Best Practices
If you have an online store, you’ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords – no absolutely not!…
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Insights Into Mobile Lead Generation in Google AdWords
I manage many AdWords accounts across a diverse selection of verticals and wanted to share with you an insight that I am finding out appears to be true for many of our clients. Mobile is a very important part of the lead generation equation; even if you are not seeing…
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If Your Desired Metric is Increased Impressions Use AdWords DSK
If you want branding activity or a large number of impressions and strong click activity in your AdWords account without strong conversion activity AdWords Display Select Keywords is the advertising protocol for you. With DSK, your AdWords ads will show in on Google.com, on search partner search pages, and also…
