Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • Get Our Posts by Email
  • About
  • Services
  • Get Our Posts by Email
  • Google AdWords

    AdWords – The Disconnect Between Traffic and Conversions

    January 11, 2016 - By Nancy McCord

    In early 2015 Google AdWords started to boost mobile activity for advertisers. But, in October things really ramped up. Many account owners are now seeing 50 to 66% of their AdWords traffic be served to mobile devices. Although traffic is strong in the mobile space, there is a clear disconnect…

    Continue Reading

    Related Posts

    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
  • Social Media - Tips

    Social Media and Images

    January 6, 2016 - By Nancy McCord

    For several of our key clients we are testing out if adding images to Facebook, Twitter, and Google+ posts increases customer engagement. With a visual statement winning out over just pure text, we wanted to find out if adding images to tweets and Facebook posts enhanced engagement? For Facebook, if…

    Continue Reading

    Related Posts

    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
  • Bing - Bing Ads

    Improved Conversion Performance for Bing Ads

    January 4, 2016 - By Nancy McCord

    If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform. Here are just a few reasons you’ll want to take a new look. Clients are getting improved conversion…

    Continue Reading

    Related Posts

    AI Tools are available now and many at no cost.

    McCord Web Services is Embracing AI

    June 1, 2025
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Search Engine Optimization - SEO

    Domain Masking or 301 Redirect?

    January 4, 2016 - By Nancy McCord

    It’s important to know as a website owner for SEO purposes what is happening with your site and server set up.  Although you may want to trust your SEO consultant, there are a few things that you need to know just to keep them in check. Domain Masking If you…

    Continue Reading

    Related Posts

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
 Older Posts
Newer Posts 

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 

Our Blog Archive

Post Categories

Share Our Content

© 2026 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label