E-newsletters are far from dead at this point, in fact they are getting a new look by many businesses. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to us that…
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AdWords Conversion Setting Guide
In February AdWords will be making some sweeping changes in how it records conversions in your Google AdWords account. The changes will be an improvement and allow you or your account manager to have greater control over that data that Google records for your account. Here are a few tips…
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The Changing Landscape of Social Media
With recent changes Facebook has made, renegotiation of the Google-Twitter contract, and Google’s announcement that it does not include social signals in its ranking algorithm, business owners and SEO’s are struggling to find where social media fits into a strategy for web visibility. Although I still feel that social media…
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Building Links Using Article Directories is a Dead Strategy
Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously…
