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  • Google - Search Engine Optimization - Tips

    Can Older Websites Retain Their Organic Placement?

    February 11, 2014 - By Nancy McCord

    Matt Cutts from Google helps to demystify the issue that many older and previously well placed websites ask frequently, “how can I maintain my organic placement against new website startups in my industry?” You can watch the full video here. Here are my tips to assist you even further on…

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  • Blogs - Google - Search Engine Optimization

    Guest Blogging as We Know It is Dead – Per Matt Cutts

    February 6, 2014 - By Nancy McCord

    You know something for SEO tactics is dead when Google’s Matt Cutts comes out point blank and says: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy…

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  • Google

    What to Know About Google’s Structured Data

    February 4, 2014 - By Nancy McCord

    Google recommends that website owners start to provide special XML code snippets to assist it in sorting and categorizing their website data. This is called structured data and is usually done in a format known as microdata. This new format is not hard to understand nor is it hard to…

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  • Facebook - Google - Search Engine Optimization - Tips - Twitter

    Google States They Do Not Use Facebook or Twitter for Ranking

    January 30, 2014 - By Nancy McCord

    Matt Cutts, the lead Spam Engineer at Google revealed just this last week that Google is not using Facebook or Twitter posts or profiles for index ranking. This is very big news and a change in what Google has stated about how social impacts their algorithm. You can watch the…

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  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
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