Announced on October 2nd in a YouTube livestream, Google announced that it is retiring its Google AdWords Certified Partner and Certified Individual program. Replacing these important programs is a new program called Google Partners. Google AdWords Certified Partners will not be automatically grandfathered into the new Google Partner program. They…
-
-
Google’s Hummingbird Algorithm Explained
Affecting over 92% of all searches the new Google algorithm called Hummingbird was released about two weeks ago. Some website saw no change in placement and the placement of other websites was significantly impacted. What does the Hummingbird update really impact? First, this is a large change to how Google…
-
Google Allows Longer Tracking of the Conversion Window in Google AdWords
Now you’ll be able to choose your own conversion window from 7 to 90 days instead of the previous 30 day window. For many AdWords advertisers, especially those with a higher ticket price, those that encounter more research time in order for a user to make a purchase, this is…
-
Not Provided – Masks Search Terms from Website Owners
Just this last week, Google announced that it was moving all web searches at Google.com to https settings which would mean that all keyword data would be encrypted and no longer flowed into Google Analytics. Although this may sound like business as usual and a great improvement for the typical…
