Google recommends that website owners start to provide special XML code snippets to assist it in sorting and categorizing their website data. This is called structured data and is usually done in a format known as microdata. This new format is not hard to understand nor is it hard to…
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Giving Google What It Wants
Placement on Google may make or break your business, especially if you are not wanting to spend thousands each month in AdWords to appear in the Paid Search Results. However, the way that a website gets placement now on Google has radically changed. I recommend you read this interesting and…
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How to Develop a Keyword List for Your Organic Strategy
Even though Google says don’t keyword stuff your site or write content using an unnatural keyword density, it is still important to do careful keyword discovery and analysis as part of your content creation strategy. So how do you develop a keyword list that helps you and your writer to keep focus?…
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Google’s Duplicate Content Penalty – Is It Fiction?
I read this article at SiteProNews with interest “Duplicate Content — It’s Time to Shatter the Myths” by Martin O’Neill. In the article the author states: “..feel free to use content from online sources but your long-term goal should be producing quality, original content and material that will serve your website…
