It is well known that all search engines no longer use the meta keyword tag, but what other tags are currently in use? I read an article recently that said Google was not even using the meta description tag, so what are search engines using? First, it is true, the…
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How Do You Know How Much a Click Will Cost on AdWords?
So you want to try AdWords, but want to make sure you will get performance. You understand you need a high enough maximum cost per click to be in the auction and your daily budget needs to be high enough to support your maximum cost per click to get AdWords…
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Is Your Daily Budget Keeping You Out of the AdWords Auction?
Not only is your maximum cost per click a factor in deciding if you are in the Google AdWords auction, but your daily budget may be a factor keeping you out! It is important to understand a few things first. AdWords account managers will talk about your 30 day budget…
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Are You Out of the AdWords Auction? How to Tell
The AdWords clients that come to me typically are small to medium sized business owners who have tried to do AdWords themselves and not been successful. Because they feel AdWords could work for them, based on what they have read, they want a professional AdWords account manager to optimize their…
