If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the…
AdWords Account Management
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AdWords Changes Its Bidding Algorithms
Just a few month ago, Google AdWords quietly retired the old auto bidding with a built-in enhanced CPC algorithm. If you change out of this old bidding model, you can’t get back in. Here are the new/revised bidding models for Google AdWords and my thoughts on each. eCPC Manual Not…
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What’s Google Got in Store for the Rest of 2016?
I watched the Google Live Stream this past week with curiosity. What was Google going to cook up next to wow us with and when would it launch? I was not disappointed. Here’s what’s in store from Google for the rest of 2016 and early 2017 Longer AdWords Ad Text…
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Can’t Figure Out the Google Shopping Data Feed Consider Dynamic Search Ads
As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads. Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like…
