Should you use automated bidding methods in Google AdWords? The answer is both yes and no. Google AdWords aggressively requests for you to use automated bidding when they feel that you may get more conversions. Before you jump in and change to maximum click bidding, target CPA bidding or maximize…
AdWords Manager
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How Do You Get the Word Out About a New Service?
I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal…
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What’s a Google Partner and Why Do You Need One?
As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental…
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How to Know When It’s Time to Fire Your AdWords Manager Part Two
Continued from Monday. When is it time to fire your AdWords manager? When you see things in your account that do not jive with what you have told your account manager to do. Budget This is a huge issue. Look at your account from the campaign tab. Look to the…
