Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…
AdWords
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Our Google AdWords Tips
We have also found that to just drop your “clickee” on the home page of your website is not effective in creating a good conversion rate and does not get your program a good quality score rating. We have learned to create a landing page for each ad group theme.…
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Google’s Ad Discounter Explained
We think one of the smartest things that Google AdWords does is use a tool called the “Ad Discounter”. Everyone wants their ads at the top of the page! To get there, you need to set your maximum cost per click at a reasonable, yet high figure, and your daily…
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Cost Per Click (CPC) and Cost Per Impression (CPI) Explained
What you pay for each AdWords Cost Per Click (CPC) is determined by you! How frequently your ad is served is determined by the maximum CPC and your ad’s daily budget. You can select to show your ads globally, nationally, regionally, or even in a targeted area determined by your…
