In my series on website metrics, today I want to talk about website activity. The tool I like to use to measure website activity is Google Analytics. By installing a small snippet of code on your website you can track visitor traffic. Although you will only be able to see…
Tips
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Reviewing Ad Profitability: ROAS – Metrics Part One
ROI also known as ROAS (Return on Ad Spend) is just one important metric to monitor to make sure your AdWords advertising plan is working for you. The formula for ROAS is shown below: ((Sales less AdWords Spend) divided by AdWords Spend) times 100 This yields a percentage that is an important…
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Facebook Business Page Timeline Tips
I have migrated my two Facebook business pages early to the timeline this past weekend and wanted to share some of my tips that I have figured out while I was using the new look. Remember as you read this blog post, all business pages will all be forced into…
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A Real World Guide to Twitter and Facebook Featured at SiteProNews
On Monday February 27th, SiteProNews featured Nancy McCord’s newest research paper called “A Real World Guide to Twitter and Facebook on their home page.” You can read the full article at SiteProNews. The SiteProNews newsletter is one of the preeminent publications to the webmaster professional community and reaches over 600,000…
