E-newsletters are far from dead at this point, in fact they are getting a new look by many businesses. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to us that…
e-Newsletters
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GMail and the Promotion Tab – What to Do and Know About It
If you are not a GMail user, you may be out of the loop when it comes to what happens to the nice e-newsletter you just sent out to your clients. With the new GMail inbox, your newsletter is now automatically sent to a tab in the inbox of users…
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New Challenges for the Delivery of e-Newsletters
Clients are sometimes shocked when they review their first delivery report for their new e-newsletter. Their 1,000 subscriber list ends up showing that only 10% to 30% of their subscribers actually opened their campaign. From what I have seen with a variety of accounts, the open rate may never top 50%…
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Doing an e-Newsletter Do Double Duty with an Online Archive
e-Newsletters are far from dead at this point. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to us that they have not been archiving their previous HTML newsletters on their…