Google Ads Services – Page 8 – McCord Web Services The Web Authority

April 10, 2019April 5, 2019

Google Ads Conversion Tips Part Two

Continued from Monday.

McCord Web Services is a Google Partner and a Certified Google Ads Professional

Back to the website… Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink – getting your initial micro conversion or lead from a Google Ads click.

So, the key is to have a robust and transparent website. Focus on an absolute minimum of 10 pages with videos, testimonials, and whitepapers. The higher dollar product or service you sell the more content you should have to establish yourself as an expert.

Proper Training of Phone Staff is Paramount

It is key that whoever is answering your phone is knowledgeable. Don’t make a prospect wait, hear ambiguous answers or be unsure of what you are selling. It is okay to have a receptionist, but when a sales person answers a call and says I do not know or is unsure, it can kill a sale.

If you use a receptionist to field calls, be aware of voice and intonation cues. Nothing chases a prospect away faster than a rude response from a receptionist.

Consider using website chat functions to pre-qualify prospects and then match prospects to the right sales staff. Put your top people on high dollar prospects.

Google Ads is an excellent tool for driving traffic and building conversions, but if the experience the prospect has on the phone or website is not fabulous, you may never be able to reach your conversion potential regardless of the budget you spend on Google Ads advertising.

April 8, 2019April 5, 2019

Google Ads Conversion Tips Part One

Every client wants more Google Ads conversions. Google Ads can drive conversions but increased targeted traffic is just one component to growing conversions overall for your business.

Using a savvy Google Ads Consultant, like McCord Web Services, to set up your program and manage it is the very first step.

The second step (that is crucial) is to assure that your website is “on-point” and helps to build confidence in your ability to provide the service you are selling. Assuring that you are transparent as to who you are and what you do on your website is crucial.

Steer clear of the following:

No one page websites. You just need to have robust content to reassure Google Ads visitors that you mean business. If your product is expensive (relatively) the higher the price the more quality content you need to explain who you are and what you do.

No minimal contact information and don’t leave out your phone number. Build confidence in who you are by assuring that you have phone numbers, street addresses (not a P.O. Box) and easy ways to reach a real person fast!

No website pages that scroll and scroll and scroll. Break your content into targeted bites for super fast load time and to complete your top level navigation. Assure that you have navigation that easily travels your pages. Get client testimonials, videos of your team explaining your services, offer white papers. Provide value and information to establish yourself as the expert.

Make sure to check back Wednesday for our part two on this important topic.

February 22, 2019February 16, 2019

Personal Search Explained

February 6, 2019February 1, 2019

How We Bill for Google Ads Services

We Are a Google Partner Specializing in Search Marketing.

In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.

If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.

The typical account manager will bill $450 for the month for their management fee.

We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.

We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.

In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.

You can view all our pricing online at http://www.mccordweb.com/search-engine-marketing/google-ads-quick-start.php