So you love a keyword in your AdWords account, it is right on target with what you sell, but AdWords has given it a very low Quality Score, what can you do? 1. First make sure that this keyword phrase is reflected specifically back on your website and on the…
Google AdWords
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The AdWords Quality Score – What Helps, What Hurts
Quality Score in AdWords determines how much you will pay for each click as well as where Google AdWords will show your ads on the page. It behooves every account manager and website owner to strive for the best Quality Score possible to control costs and improve exposure. So what can…
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The Value of a SEM Manager
Google has been adding new automation tools into AdWords with the supposition of making the program easier to use, but is it really? Although you can now automate many routine actions such as pausing keywords, enabling keywords, bidding up or bidding down by set criteria automation will never replace the efforts…
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Have You Spent Time With Google Insights?
With the world of organic search optimization having changed significantly and few really good keyword research tools for website placement on the Web, Google Insights has become a very important tool as you consider making changes on your website. Personally, I use the Google AdWords keyword tool hand in hand…
