The ability to test using AdWords Experiments has been around for a while, but Google is making it much easier now to do some interesting testing in your account. Here is one of my favorite test scenarios and how to set it up. Test Different Ad Landing Pages for Conversions…
Google AdWords
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You Love a Keyword but Your AdWords Quality Score Stinks – What to Do
So you love a keyword in your AdWords account, it is right on target with what you sell, but AdWords has given it a very low Quality Score, what can you do? 1. First make sure that this keyword phrase is reflected specifically back on your website and on the…
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The AdWords Quality Score – What Helps, What Hurts
Quality Score in AdWords determines how much you will pay for each click as well as where Google AdWords will show your ads on the page. It behooves every account manager and website owner to strive for the best Quality Score possible to control costs and improve exposure. So what can…
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The Value of a SEM Manager
Google has been adding new automation tools into AdWords with the supposition of making the program easier to use, but is it really? Although you can now automate many routine actions such as pausing keywords, enabling keywords, bidding up or bidding down by set criteria automation will never replace the efforts…
