Coming to Google AdWords accounts and accessed from the tools menu drop down is a powerful new tool called the Keyword Planner. I am seeing this new tool in many of my client AdWords accounts as of today. This new tool is a real gem and a wonderful improvement to…
Google AdWords
-
-
Turning AdWords On and Off is a Recipe for Disaster
As a Google AdWords Certified Partner, I make my living managing Google AdWords accounts. I work in a wide and diverse sectors of business. I’ve been managing Google AdWords for over nine years and so can speak on this issue authoritatively. When I have a client who turns AdWords on…
-
Getting Your Full Value Out of Mobile
As the leader of online marketing Google is paving a new path into the digital world and helping advertisers on the way to understand how to market in our “always on” world. Anyone who is involved in selling knows that the new frontier is mobile and that it is changing…
-
What I Like About Google AdWords Enhanced Campaigns
I’ve been busy doing and early migration for our AdWords clients into Enhanced Campaigns. Through extensive testing on AdWords rollout last month, I found that there was no downside to migration and that there were actually some nice benefits.Here’s Why You Should Upgrade to Enhanced Campaigns Early 1. If you…
