The AdWords clients that come to me typically are small to medium sized business owners who have tried to do AdWords themselves and not been successful. Because they feel AdWords could work for them, based on what they have read, they want a professional AdWords account manager to optimize their…
Google AdWords
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Phone Numbers Cause Confusion on AdWords
Just this past week I had three AdWords clients phone me to find out why their phone number was wrong in their Google AdWords ads. It was not a mistake, but rather a Google feature. If you have phone extensions enabled in your Google AdWords account AND enable call metrics…
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Google AdWords Tips
There are a few things that I want to share with you that I do to help improve performance routinely for an account. First, if it is at all humanely possible I ask the client to make sure that conversion tracking can be installed so that I can identify the…
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Why Some Businesses Will Always Need Pay Per Click Advertising
No matter how hard you try to optimize your website and improve in the organic search results, for some businesses, they will never be able to stop advertising on Google AdWords or using pay per click programs. I’m not being negative, just realistic! Even with great organic placement search engines change…
