Not only is your maximum cost per click a factor in deciding if you are in the Google AdWords auction, but your daily budget may be a factor keeping you out! It is important to understand a few things first. AdWords account managers will talk about your 30 day budget…
Google AdWords
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Are You Out of the AdWords Auction? How to Tell
The AdWords clients that come to me typically are small to medium sized business owners who have tried to do AdWords themselves and not been successful. Because they feel AdWords could work for them, based on what they have read, they want a professional AdWords account manager to optimize their…
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Phone Numbers Cause Confusion on AdWords
Just this past week I had three AdWords clients phone me to find out why their phone number was wrong in their Google AdWords ads. It was not a mistake, but rather a Google feature. If you have phone extensions enabled in your Google AdWords account AND enable call metrics…
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Google AdWords Tips
There are a few things that I want to share with you that I do to help improve performance routinely for an account. First, if it is at all humanely possible I ask the client to make sure that conversion tracking can be installed so that I can identify the…
