You may say this never happens, but as I review all AdWords accounts that are running when a new prospect comes to me looking for a new account manager, this happens fairly frequently. Personally, I do not recommend this action. What I am speaking of is when an AdWords account…
Google AdWords
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Google AdWords Dynamic Keyword Insertion Tips
Don’t set up ad groups that target location names making it difficult to manage your ad groups. Consider using Google AdWords dynamic keyword insertion to do the work for you and keep all your location names in just one ad group. The key to using Google AdWords dynamic keyword insertion…
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McCord Web Services Becomes a Google AdWords Certified Partner
Just this last week I finished taking the last of two Google AdWords certification tests. This is my fourth test since I became a Google AdWords Qualified Professional. This time however passing the test allowed me to certify my business as a Google AdWords Certified Partner. That’s big news! Not…
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AdWords Makes It Hard to View Reports
Effective September 15th AdWords is changing who can be emailed reports. In fact after that date AdWords won’t even be emailing you a report, rather will email you a link to view the report online. For me this has totally wreaked havoc in the way I do reporting. I have an…
